PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. Spark new ideas. Build the camaraderie needed to face crises.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. A brand nickname is like a viral video. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. References: *1 CMO survey – [link]. *2 Question – do you know which social channels your business is on and who keeps all the passwords?

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 103

Marketing Content Marketing Advertising Advertising 103