Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. A mix of internal and external resources. 2019 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Embrace storytelling. Measure. . Forget the others.

Healthcare 98

Healthcare Communications Measurement Resources 98

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 137

Measurement Analytics Data Conference 137

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 13) Storytelling the hottest trend in PR in 2018.

Survey 105

Survey Marketing B2B Content Marketing 105

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your reading on the industry’s ability to measure its success? Fee income was up 12.8% with several reporting more than 15%.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. She’s a former colleague and friend and currently heads communications for the Auto Care Association.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 1) You spent a long time in an agency before going in-house.

Employee 90

Employee Internal International Training 90

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your reading on the industry’s ability to measure its success? Fee income was up 12.8% with several reporting more than 15%.

Interviews 60

Interviews Agency Industry Measurement 60

Burrelles Fresh Ideas

MAY 21, 2024

The awareness this month highlights is crucial for helping individuals understand how mental illness affects their lives, informing them about available resources, and highlighting advocacy methods for everyone, regardless of their mental health status. The very structure of many workplaces can exacerbate mental health issues.

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 104

Survey Media Relations Corporate Communications 104

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

MAY 4, 2016

Using humor in marketing, even only if only strategically, is a commitment to your time and resources like any other day-to-day business decision. You may see a measurable uptick in open rates, engagement and customer satisfaction. And, depending on your audience, it’s possible that you may see little or no measurable change at all.

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 199

Writing Communications Marketing B2B 199

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 179

Survey Marketing B2B Study 179

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 74

Survey Trends Communications Storytelling 74

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Marketing Budget Predictability.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Lauren: Yeah. Paul: Brilliant.

Trends 78

Trends Brand Branding Reddit 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. We are the storytellers and content marketing should be our domain. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 4) New emphasis on trust.

Social Media 97

Social Media Marketing Media Creativity 97

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115