Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.” Users can track and share media mentions on the go.

Reddit 180

Reddit Software B2B Technology 180

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. It’s popular to distrust traditional media outlets. Our regional outlets are pretty good.”. “We

Survey 146

Survey Media Report Journalism 146

PRSay

DECEMBER 2, 2020

According to reports, an automated flight-control system had sent the airplanes into nosedives. Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. For our readers, technical accuracy and relevancy is critical. We also want them to be interesting and easy to read.

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Bianchi Biz Blog

APRIL 5, 2021

I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. As a result of my coverage, the entire Blue Cross system fell under heavy scrutiny and the loosely organized organization has never suffered another failure. That experience served me well during my 26 years here in Detroit.

Automotive 66

Automotive Web Meeting Media 66

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103