Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 114

Case Study B2B Study Marketing 114

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.

Mobile 113

Mobile Technology Automotive Interviews 113

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization.

Blogging 81

Blogging B2B Content Marketing Trade Shows 81

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.

B2B 76

B2B Measurement Blogging Community 76

Bianchi Biz Blog

JANUARY 21, 2021

“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. Michael Scheuer. Have a tip to share?

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 148

Communications Crisis Internal International 148

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons. 1) Soft interviews on your company blog.

B2B 81

B2B Media eBook Interviews 81

Communications Conversations

NOVEMBER 11, 2015

You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.). You let down a teammate at a client trade show? But, it is a fairly lonely existence. I have to give credit to my wife for this one.

Trade Shows 60

Trade Shows Corporate Creativity Measurement 60

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. But at the same time, we’ve got much better tools to work with, to help meet these more demanding expectations. Corporate email systems filter out most externally originated messages, commercial or otherwise.

Marketing 66

Marketing B2B Print Technology 66

Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Close your laptop, put your cellphone away and meet people ( once the pandemic has passed, that is ). Attend industry events – trade shows, webinars, conferences, etc. –

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 196

Marketing Employee Content Marketing Media Training 196