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Brand Reputation Management: How to Measure, Report, and Protect Your Brand

Prowly

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. ANALYZE BRAND REPUTATION WITH PROWLY How to do reputation reporting the right way What should you include in a reputation report?

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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Toronto is a rapidly growing city. story angles.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Hot Press – Leading Irish music and entertainment magazine.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

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