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My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. AT&T on the other hand was known in its previous incarnation as clueless when it came to wireless. I understand the concept of name recognition as well as the next marketer. AT&T was a known entity. Delivered.”

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Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

Cingular Wireless subscribers may text the word VOTE to the Text Messaging 4 digit number provided for Tucker. The municipal corporation''s annual budget is $1.298 billion. Tucker and the 10 other contestants will perform on tonight''s "American Idol," which airs locally at 8 p.m. Something tells me they''re already doing this.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

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