My Name Is AT&T (Maybe, Sorta, Possibly)
Bad Pitch Blog
JULY 11, 2009
Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. AT&T on the other hand was known in its previous incarnation as clueless when it came to wireless. I understand the concept of name recognition as well as the next marketer. AT&T was a known entity. Delivered.”
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