Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching Media How To 150

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Nonprofit groups and volunteers came with tools and know-how. This is a valuable perspective.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 210

Conference Content Marketing Marketing Education 210

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). on using data and social media for social justice outcomes (“Glenn,” in particular, cracks me up).

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

PRSay

AUGUST 16, 2022

Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Like our client allnex-Wallingford, your organization may choose to align with a local nonprofit to launch a 5K and T-shirt sale. RunSignUp. DonorsChoose.org.

Company 158

Company Nonprofit Apparel Banking 158

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Laurence D.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

OCTOBER 16, 2020

Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”. which is one of many companies giving employees time off to vote. Bedrock of democracy.

Communications 202

Communications Nonprofit Employee Local 202

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

PRSay

AUGUST 31, 2021

Negativity bias might also explain why negative emotions spur people to action on social media and elsewhere. The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. It’s why bad memories can stay in our minds longer than good memories. Inaction is difficult.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Deirdre Breakenridge

NOVEMBER 21, 2018

I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Does your organization have a social media account? Some work environments have structured processes for goal setting, but even if yours doesn’t, take initiative.

Communications 171

Communications Nonprofit Training Study 171

Waxing UnLyrical

MARCH 21, 2014

Over $9,000 on average is raised on nonprofit campaign crowd funding pages. Ask them to commit to types of supporting activities, such as writing emails to friends, raising a certain amount of money, and being a ‘social media buzz creator’ on behalf of the fundraiser.” Content really does rule.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 29, 2021

She also volunteers with several nonprofit organizations. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Nowadays, especially with social media and younger multicultural demographics, lack of authenticity is not accepted.

Case Study 158

Case Study Nonprofit Corporate Tools 158

wiredPRworks

FEBRUARY 11, 2019

An original digital marketing and social media industry thought leader, Barbara founded Social Media Club Chicago in 2008 and led a team to produce over 60 events, each featuring social media industry influencers. She loves to entertain, especially in front of audiences.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

FEBRUARY 16, 2016

After I graduated, Safety Center Incorporated, the Sacramento, California nonprofit behind the initiative, hired me to implement the plan. We got a lot of media coverage, and the program turned out to be a big success. What is your favorite social media tool and why? It’s still going strong more than 10 years later.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. The Chicken Dance and Social Media. K” is King in Brand and Company Naming.

Nonprofit 99

Nonprofit Social Media Resources Web 99

Landis PR

OCTOBER 31, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts.

Nonprofit 98

Nonprofit Local Community Small Business 98

Cision

JUNE 30, 2016

For example, Castle client LetsAllDoGood just launched an app that connects nonprofits to their supporters via their smartphones. My favorite social media platform is…Twitter. What are you looking forward to most? The future will see us using new, more and better technology to target our audiences.

Technology 149

Technology Nonprofit Journalism Creativity 149

Prakkypedia

NOVEMBER 13, 2019

That means I’ve worked as a press secretary, country journalist, government journalist, website manager, digital content manager, social media consultant and PR consultant. I’ve been working in comms for more than twenty years and have regularly changed career tack to pursue roles that interested me.

Radio 24

Radio Tourism Government Hotels 24

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Course Training Social Media 150

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

MAY 12, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. When I first got into communications, social media was met with “Oh, so you Facebook all day.

Data 120

Data Nonprofit Instagram Analytics 120

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. The 5 Step Guide To Using Social Media in Crisis Management.

SMB 84

SMB Case Study Nonprofit Social Media 84

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. In South Korea, like other countries, social media has come into the spotlight. Naver is an influential local search engine, similar to Google in the global market.

YouTube 95

YouTube Marketing Local Chemicals 95

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

SEPTEMBER 26, 2012

Earned occurs where an customer, individual or media outlet mentions your brand in some form. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Trust is hard to come by.

Media 104

Media Nonprofit Print SEO 104

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

Waxing UnLyrical

AUGUST 22, 2014

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 84

Nonprofit Viral Social Media Resources 84