Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 101

Creativity Storytelling LinkedIn System 101

PRSay

FEBRUARY 18, 2021

For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. For more than 50 years, he has handled public relations for corporations, associations and nonprofit organizations. Don Bates, APR, Fellow PRSA, teaches graduate PR writing and management at New York University.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. Through engaging marketing campaigns with expert storytelling, or strategic messaging about your services, you’ll be viewed as a legitimate and trustworthy healthcare provider.

Healthcare 75

Healthcare Publicity Reputation Nonprofit 75

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. We’re diplomats. We’re consultants.

Communications 94

Communications Internal International Travel 94

Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Storytelling is our game . Today, storytelling is a buzzword. If you try one role and find it’s not for you, chances are there’ll be another that will be a fit. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

The Hoffman Agency

NOVEMBER 19, 2024

. “Local relationships have been the key thing that has helped us understand cultural nuances, how entities interact and how to be respectful,” said Amy Freeland , Vice President of Marketing and Communication at OceanX, a nonprofit ocean exploration initiative that is a Hoffman Agency client.

Local 36

Local Strategy How To Agency 36

PRSay

JANUARY 9, 2020

And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Contently - Strategy

JUNE 6, 2024

Today’s consumers would rather purchase from an imperfect group of humans than an impenetrable corporate brand. Effective storytelling involves creating relatable characters, establishing conflict and resolution, and delivering messages authentically across various content formats.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 145

Employee Print Writing Survey 145

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories.

Storytelling 81

Storytelling Chemicals Nonprofit Agency 81

Waxing UnLyrical

APRIL 6, 2015

And, in fact, if you work for or with a nonprofit, you should think about signing up. Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.”

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Deirdre Breakenridge

OCTOBER 20, 2015

I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR.

Education 150

Education Training Course Social Media 150

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Any organization that fights for social justice and equality would be a great fit for her.

Sports 0

Sports Leadership Internal International 0

Buzzstream

SEPTEMBER 11, 2024

Be a nonprofit as an agency. So when you get a data source, talk us through kind of the ideation and kind of the storytelling that takes place or the conversation that takes place around kind of extracting that story because it’s really interesting to me. Vince: Yeah. I mean, and it’s so cool. I just, I love that.

Digital PR 87

Digital PR Travel Data SEO 87

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

As we’ve written before, corporations that want to create a corporate social responsibility program that benefits veterans must be thoughtful and demonstrate a real commitment to vets. This leap into storytelling brings another dimention to the campaign and adds an important new piece to the outreach.

Corporate 149

Corporate Nonprofit Mobile Storytelling 149

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Her interests focus on PR and social media, but also is interested in event planning and working with established corporations here in Louisville. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60