ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? The public is a sucker for wedding stories. So, is all forgiven? Lochte will have to wait and see. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

OCTOBER 11, 2019

However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Many of them offer COVID-19 vaccinations. People who don’t work for your company but are industry thought leaders.

Leadership 141

Leadership Content Marketing Healthcare Google 141

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Mindful Marketing

JULY 16, 2022

” “Corporate culture will be developed one way or another. A recent New York Times article described how consultants from the firm “devised an elaborate arrangement” to enable Perrigo, a leading pharmaceutical company, to dodge federal income taxes of over $100 million. This better be a wake-up-call for EY.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. The volume is coming from health, pharmaceutical, education and government sectors. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. in 2019, reaching a record $4.5

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Prohibition

MARCH 30, 2021

In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Bianchi Biz Blog

JULY 22, 2024

Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. automatic logins, personalization/account information).

Marketing 75

Marketing Pharmaceuticals Policies System 75

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Insurance Interviews 54

Landis PR

MAY 28, 2024

Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities. Write real journalistic content Think through and create a real journalistic story from scratch for the Danish market – and then get your corporate or product messages to fit with a downplayed balance.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). By this, I mean a frequently updated blog.

Marketing 66

Marketing SEO Pharmaceuticals Google 66

MaccaPR

MARCH 7, 2016

Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. Remember: It’s okay to remove materials from a newsroom.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

AUGUST 11, 2015

A bogus notice regarding Javelin Pharmaceuticals Inc. stock traders teamed with Ukrainian-based computer hackers to gain access to corporate press releases to trade on news before it was public. made its way into the Business Wire service Friday night but was retracted soon after.”

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media Internal International 52

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Media Healthcare 70

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

Stern + Associates

FEBRUARY 2, 2023

Unregulated AI is just as dangerous as unregulated pharmaceuticals.” How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?” There’s no solution right now, but we’re trying to take steps to anonymize data, especially statistics like healthcare data and facial recognition.

Privacy 117

Privacy Engineering Pharmaceuticals Education 117

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. HB2 gave rise to serious and prolonged economic boycott of the state by major corporations and sports organizations, flushing away an estimated $600 million in revenue. EpiPen price causes outrage. Move over, Martin Shkreli!

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202