Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 122

Storytelling Examples B2B Chemicals 122

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 134

Storytelling Communications Survey Case Study 134

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. People are more likely to believe information if it’s presented as an anecdote than if it’s presented as a number, according to Peg Neuhauser’s Corporate Legends and Lore. Save $100 with coupon code PRSA21!

Creativity 185

Creativity Writing Storytelling Study 185

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. The presenter steps onto the dais and goes through their whole prepared spiel.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 101

Creativity Storytelling LinkedIn Conference 101

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

Stern + Associates

JULY 8, 2024

Attend or view video of a meeting or presentation the potential speaker has led. Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. The post The Keys to a Robust Corporate Speakers Bureau appeared first on Stern Strategy Group.

Corporate 62

Corporate Conference Internal International 62

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Swift’s songs are never formulaic.

Leadership 185

Leadership Storytelling Viral Banking 185

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. 2) Digging Deeper for a Corporate Narrative.

Corporate 69

Corporate Storytelling B2B Facebook 69

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Notified

AUGUST 27, 2024

While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels? Or is this something corporate communicators can overcome?

Data 87

Data Storytelling Trends Corporate 87

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? SlideShare boasts 80 million users sharing, as the name suggests slides, especially from presentations or research. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” Through a lens. “I

Ethics 119

Ethics Communications Survey Corporate 119

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it.

Consumer 226

Consumer Trends Agency Pitching 226

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. The magic of AI will not be the only major change affecting the PR profession.

Publicity 167

Publicity Social Media Television Big Data 167

The Stalwart Blog

JUNE 26, 2015

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. This causes a supporting character to joke, they should of named it “Pepsi-saurus.”

Storytelling 60

Storytelling Film Wireless Television 60

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Employee Crisis 199

Onclusive

MARCH 6, 2019

I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.

Banking 199

Banking Marketing Measurement Meeting 199

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Click To Tweet. What voice?

Brand 156

Brand Branding How To Storytelling 156

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

PR Job Coach

JANUARY 5, 2015

PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.

Publicity 100

Publicity Enterprise Government Storytelling 100

Doctor Spin

FEBRUARY 4, 2025

Presenting information in a way that influences how it is understood. Storytelling. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Priming in PR. Doctor Spin | The PR Blog. link] Framing. 2 Silfwer, J. 2023, December 3). Framing in PR.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 212

Marketing Content Marketing Data Social Media 212

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base.

Agriculture 90

Agriculture Employee Corporate Training 90

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. The issues drove headlines more broadly, across business and top-tier technology media. But what can we expect in 2020?

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Presentation: 2021 Strategic Communications Survey. Presentation: The 2020 JOTW Communications Survey. Most common comms measurement methods.

Survey 150

Survey Communications Measurement Internal 150

Sword and the Script

JUNE 30, 2021

Presentation: The 2020 JOTW Communications Survey. Blog: What Does “Storytelling” Mean to You? Presentation: The 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 130

Survey Communications Ethics Measurement 130

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130