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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. In Wikipedia. In Wikipedia. 1 Silfwer, J. 2019, October 19). Doctor Spin | The PR Blog.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 7) March 27, 2017 : Bulletin Intelligence.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” We had a window.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.”

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Heres the Wikipedia article for YouTube Live: [link] And the channel featuring the full live show and highlights: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Five Stories About The Media!

Bad Pitch Blog

Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). And both are corporations that rehash so much inconsequential, by-the-byway news that I wonder if publishing cares more about Tori’s motherhood tripe than anything real anyway!

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.