ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. Once your holiday season is over it will be time to measure the success of your work.

Infographics 154

Infographics Travel Product Launch Video 154

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. So what can marketers like you learn from Popeyes’ online victory? #1 Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

5W PR

JULY 7, 2021

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience.

Publicity 88

Publicity Pitching Product Launch Viral 88

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80