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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. Value of corporate communication Most communication leaders (78%) said their CEO values the communication function.

Corporate 135
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New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings. when 32% use blogs. Pinterest drives traffic to your blog.

Corporate 115
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How the CCO has become the most dynamic role within management

Wadds Inc.

A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO.

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The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197
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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Baby boomers and Gen X’ers are less convinced of that connection, the report said.

Company 147
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PR and social media set for continued growth

Stuart Bruce

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Participants who held the APR or similar credentials reported higher levels of confidence in their ethical preparation compared to those without such certifications. Chris Gent, APR, currently serves as head of strategic communications and public affairs for Georgia-Pacific in Palatka, Fla.

Ethics 190