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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide. She shared her approach on the webinar.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism. We must be willing to continuously learn and grow, as well as pivot as needed.

Analytics 170
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Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. Think before you click. Back to human error.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Boosting message resonance.

Branding 185
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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. The CEO’s office, public relations and corporate communications, human resources, marketing, legal and regulatory etc all need to be aware of and ‘owning’ their part of social media. ‘Should the C-suite tweet?’

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

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What U.S. Presidents Have Taught us about PR and Reputation Management

PR Breakfast Club

So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. Research in Motion (RIMM) founder and co-CEO Mike Lazaridis did not hide behind the safety of his corporate office. Since before I can remember, I have been a fan of history. We let many of you down.