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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

Think about a hypothetical software company that designed a product for the SMB space. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. Since corporate leases tend to run over a time – five or 10 years is not unheard of – it’ll take some time to right-size.

B2B 164
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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails.

B2B 143
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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Write a script, 200-250 words should be all that you need, so that you can practice before shooting. Corporate overview. Conversely, you can write a post, or case study inspired by a live video session.

Video 40
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails.

B2B 74
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 213