ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

Storytelling 156

Storytelling Brand Branding Meeting 156

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

Storytelling 174

Storytelling Corporate Communications How To 174

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations.

Storytelling 165

Storytelling Web Case Study Brand 165

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. If you need help finding and telling your corporate story, get in touch. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. There should also be participation opportunities for distributors and partners, and support in some fashion from every corporate department.

Corporate 168

Corporate How To Employee Nonprofit 168

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google used the Hummingbird.more.

SEO 153

SEO Corporate Blogging Storytelling 153

NewsWhip

NOVEMBER 20, 2024

He remains a Senior Advisor to Avoq on innovation and corporate development, and is also the principal at his investment firm Storm King Holdings , where he focuses on the intersection of data and strategy in scaling innovative media companies.

Data 78

Data Storytelling Policies Employee 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications.

Social Media 109

Social Media Brand Branding Crisis Management 109

Agility PR Solutions

AUGUST 25, 2019

Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. Why is storytelling so impactful? Storytelling engages the listener. The post Once upon a time… how to make your storytelling impactful appeared first on Agility PR Solutions.

Storytelling 129

Storytelling Nonprofit How To Corporate 129

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 122

Storytelling Examples B2B Chemicals 122

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 133

Storytelling Communications Survey Case Study 133

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Course 120

ReimaginePR

DECEMBER 8, 2014

Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. Blog Brand Storytelling' This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 94

Trends Brand Branding Publicity 94

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 115

Survey Media Relations Corporate Communications 115

Stuart Bruce

OCTOBER 29, 2015

Think how much more compelling a story about yet another mobile app start-up becomes if it’s about overcoming the monster of an incumbent corporate cartel, or the rags to riches story of its founder, or her quest to be the best, which needed a voyage and return to achieve, with comedy and tragedy along the way, all after a traumatic rebirth.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Brand Branding Employee 78

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

MAY 31, 2024

As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. He has also held various roles with three Twin Cities public relations firms. See” you on the 17th!

Creativity 0

Creativity Community Storytelling Agency 0

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173