Ronn Torossian

MAY 25, 2016

Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. They are also implementing a wide … READ MORE ».

Corporate 150

Corporate How To System Social Media 150

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. Its effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points its monitored in the system. Currently, the company operates as a business unit of West Corporation.

Software 159

Software Pitching SEO Tools 159

Stephen Waddington

MAY 19, 2022

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120

Corporate Employee Journalism System 120

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. .” I had the pleasure of sitting down with Mike to discuss the meanings behind these quotes, as well as some really important – and often less discussed – topics concerning crisis and emergency management.

Crisis 233

Crisis Crisis Management System Corporate 233

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. People also need a tool kit to enable them to move the needle put in place by the measurement system.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

FEBRUARY 11, 2025

I think corporate news, especially when it’s an official statement by a brand, continues to be able to one of the bigger sources [of exposure] for customers, he said. However, it also offers an end around Googles system of search rankings. Notified doesnt have empirical data to prove LLMs favor press releases.

Pitching 131

Pitching Communications SEO Google 131

5W PR

JANUARY 24, 2025

LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Branding Brand Crisis Management 109

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

MARCH 7, 2025

This level of clarity in corporate communication requires careful planning and precise execution. The key to managing this response lies in maintaining consistent, clear communication channels and systems to promptly address concerns. Customers respond more positively to price increases when they understand the underlying rationale.

Corporate 88

Corporate Leadership Communications Strategy 88

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”

Agriculture 216

Agriculture Transportation Mobile Corporate 216

Onclusive

APRIL 27, 2020

Not only has this new reporting system helped Onclusive’s customers get immediate support by speaking the same language as their executive teams, but it has also allowed these communicators to build trust and confidence with their business leaders over time. Sr Director, Global Corporate Communications, Mimecast. Lona Therrien.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

DECEMBER 19, 2019

But mostly, third-party influence is the domain of expertly managed corporate communications and PR. Paradoxically, spending on digital advertising has nearly doubled since the Nielsen study, according to eMarketer , while spending on PR and corporate communications would be lucky to keep pace with inflation.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready.

Reputation 78

Reputation Branding Brand Crisis 78

PRSay

OCTOBER 21, 2021

There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.”. Building a new model for trust.

System 78

System Government Local Technology 78

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. This includes tracking mentions across social media platforms, news sites, and review platforms.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

MARCH 2, 2021

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.”

Crisis 244

Crisis Case Study YouTube Reputation 244

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Melissa Agnes

AUGUST 8, 2014

In this episode, Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture; What you need to know when it comes to emergency evacuation and re-entry planning; and a bunch more. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Melissa Agnes

NOVEMBER 10, 2014

But hackers may not only be after your credit card systems. What about your email system? Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Who does your company newsletter get distributed to?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Wadds Inc.

MARCH 9, 2025

In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. The report identified societal and cultural components related to family commitments, well-being, and systems issues related to the workplace as a significant challenge.

Publicity 94

Publicity Leadership LinkedIn Report 94

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

MAY 18, 2017

From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Conclusion: Creating a Social Selling System.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

MARCH 21, 2019

It was only after it went through with the transaction that it had the credibility to promote corporate values like independence and reasonable growth (as opposed to VC-cash-fueled hypergrowth.) Corporate activism. See this post for more on CEOs embracing corporate activism. See this post for tips on writing stellar bylines.

Company 174

Company Conference Corporate Leadership 174

Cision

DECEMBER 6, 2017

Marketing is enriched with valuable data — tracking revenue through a customer relations management system (CRM) like Salesforce, or with marketing automation systems like Marketo or Oracle Eloqua. The corporate affairs division was able to demonstrate a 20 percent increase in new account sign-ups. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223