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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.),

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. Social impact organization partnership.

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How to Improve Your Social Media Targeting

Cision

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

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Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. This causes a supporting character to joke, they should of named it “Pepsi-saurus.”