ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. We can definitely generate XX earned media placements.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It never went away, of course. With remote work and fully digital programming becoming commonplace. Our work will be bifurcated. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. It’s the perfect time to be inquisitive and test your creativity.

International 398

International Internal B2B Construction 398

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Melissa Agnes

JULY 17, 2014

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. The irony is that I teach another course called Leveraging Social Media for Public Relations ! the first of its kind, along with being creative or inventive?

Social Media 252

Social Media Crisis Media Viral 252

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! Think about this as a social media version of the Food Network Show “Chopped.” We need more of this in our field.

Creativity 99

Creativity Social Media Groups Video 99

PRSay

JANUARY 13, 2025

Creative : Steal a technique from fiction writers, like storytelling or metaphor. The answer, of course, is you dont. Stop writing who-what-when-where-why-and-how leads. Quit boring your readers with XYZ Company yesterday announced that Instead, write leads that are: Concrete : Show instead of tell. Keep your lead to 25 words or less.

Writing 155

Writing Policies Storytelling Creativity 155

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Media relationships, of course, are at the heart of PR plan execution. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value. Social media posts can be more than company news and updates.

Social Media 322

Social Media Data Report Leadership 322

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. This of course is all just my opinion and I could be wrong. Just like AI can be trained to write copy, AI can be trained to write code. I just hadn’t thought about software that way.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. At the same time, as traditional advertising spend decreases for many brands, creative use of digital and mobile content is on the rise. Automation and other tech tools can make editing, posting, and tracking a breeze.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 8, 2019

It already has, of course. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the first and most natural form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Here are some of the most likely mistakes.

How To 257

How To Interviews Measurement Storytelling 257

Deirdre Breakenridge

OCTOBER 21, 2019

By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. If you want to add creative sonic elements to your audio, try some of these free sound effects. Sell the Star Power.

Social Media 268

Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Sansa is a great example of how you can always reset your course and chart a new path. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Course Case Study 258

Melissa Agnes

NOVEMBER 19, 2014

However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach).

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JULY 20, 2020

Weshould get creative with tactics. When it was announced that Chrome was phasing out cookies, we had a client send a mailer to key ad tech reporters with actual edible cookies and an explainer on their viewpoint, which, of course, was distinct and interesting. Think outside the B2B box. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 11, 2020

The latter is more difficult, of course. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well. One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Go for it in brainstorms – Creative sessions can be challenging. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! I always try to keep everything in perspective and utilize the resources I have around me to course correct. How can they overcome it?

Energy 212

Energy Creativity Social Media Industry 212

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized. Like other disciplines, public relations and grown and changed over the years. But PR is still about the story.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Report 294

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Reporters are looking for creative stories during this time. Also, if you are trying to land your product in a holiday gift guide, that needs to be submitted in June. Regional publications are two months out.

Publicity 246

Publicity Pitching Television Newspapers 246

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Further 58% “usually” or “always” check those sites in the course of developing coverage. PR places a premium on creativity in Covid era. Does PR think sponsored content is credible?

Publicity 174

Publicity Survey Pitching Creativity 174

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. It reminds us of other brands that have, through creativity and quick decision-making, managed to turn bad publicity into good PR.

Crisis 189

Crisis Reputation Newspapers Creativity 189

Deirdre Breakenridge

OCTOBER 31, 2019

I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year. Photoshop was designed with professional photographers in mind and can be daunting to a beginner.

Software 294

Software Nonprofit Instagram Social Media 294