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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. .” Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. We can definitely generate XX earned media placements.

Agency 353
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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It never went away, of course. With remote work and fully digital programming becoming commonplace. Our work will be bifurcated. PR must communicate values, not just message points.

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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309