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Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.
For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. .” Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple.
Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling.
PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. We can definitely generate XX earned media placements.
corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It never went away, of course. With remote work and fully digital programming becoming commonplace. Our work will be bifurcated. PR must communicate values, not just message points.
Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.
This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. It’s the perfect time to be inquisitive and test your creativity.
To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.
Of course, the changes we see aren’t usually sudden. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications.
Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.
Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. The irony is that I teach another course called Leveraging Social Media for Public Relations ! the first of its kind, along with being creative or inventive?
I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! Think about this as a social media version of the Food Network Show “Chopped.” We need more of this in our field.
Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.
Brands get creative on social channels. Media relationships, of course, are at the heart of PR plan execution. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value. Social media posts can be more than company news and updates.
Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.
Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. All promotion isn’t equal.
But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?
Between the PR and marketing functions of any organization there can be creative tension or even competition. This isn’t really the case, of course, or at least it’s not nearly that simple. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.
Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. At the same time, as traditional advertising spend decreases for many brands, creative use of digital and mobile content is on the rise. Automation and other tech tools can make editing, posting, and tracking a breeze.
It already has, of course. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the first and most natural form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.
Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program. Use your proposal as a guide.
It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Of course, unforeseen media opportunities will come up throughout the year and we may have to stray a bit from the calendar, but that’s the beauty of a flexible media plan. Measure Performance.
What happened, and what are the mid-course corrections necessary? Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Here are some of the most likely mistakes.
By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. If you want to add creative sonic elements to your audio, try some of these free sound effects. Sell the Star Power.
Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?
As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Sansa is a great example of how you can always reset your course and chart a new path. Arya Stark: Define Your Goals.
However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach).
Weshould get creative with tactics. When it was announced that Chrome was phasing out cookies, we had a client send a mailer to key ad tech reporters with actual edible cookies and an explainer on their viewpoint, which, of course, was distinct and interesting. Think outside the B2B box. PR doesn’t just need to be pitching over email.
The latter is more difficult, of course. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well. One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data.
Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.
If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Go for it in brainstorms – Creative sessions can be challenging. We write a great deal in PR.
There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! I always try to keep everything in perspective and utilize the resources I have around me to course correct. How can they overcome it?
What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized. Like other disciplines, public relations and grown and changed over the years. But PR is still about the story.
Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.
In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . So someone with a journalism background will need to make that adjustment.
Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Reporters are looking for creative stories during this time. Also, if you are trying to land your product in a holiday gift guide, that needs to be submitted in June. Regional publications are two months out.
Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. It reminds us of other brands that have, through creativity and quick decision-making, managed to turn bad publicity into good PR.
I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year. Photoshop was designed with professional photographers in mind and can be daunting to a beginner.
We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Of course defining what’s relevant, and then discovering it, and then connecting who’s an authority is still complex. The machines, the tools of today like the bots and algorithms are no replacement for our brains.
There is, of course, a lot more to perfecting an SEO strategy, but if you follow the above tips you’ll be off to a great start in improving the online performance of your press releases. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Conclusion. Connect on LinkedIn at [link].
And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.
Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Of course, a campaign built on inspiring kindness will look different for every company and industry. Such campaigns will lift eyebrows, turn heads and drop jaws.
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Lastly, of course established influencers should be paid for their work.
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