Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lastly, both brands had women founders – and this assignment was launched on International Women’s Day. Allowing for creativity in assignments is KEY!

Creativity 99

Creativity Social Media Groups Video 99

The Hoffman Agency

JULY 3, 2024

Little did I know the impact this course would have on me. Having finished most of my master’s course work, when I landed this internship with The Hoffman Agency, I felt like I was ready to have the real-world application of skills I had been learning. How do you effectively and clearly communicate with different types of people?

Data 36

Data Internal International Analytics 36

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Here again, you can scale up over the course of time. We also did external comms (PR), internal comms, social media and analyst relations. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting.

Marketing 191

Marketing eBook Guidelines B2B 191

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. It never went away, of course.

Trends 407

Trends Communications Employee Corporate 407

PRSay

NOVEMBER 10, 2022

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Of course, a campaign built on inspiring kindness will look different for every company and industry. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 154

Employee Crisis Reputation Creativity 154

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 76

Resources Creativity Publicity Local 76

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MAY 11, 2020

The latter is more difficult, of course. Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. One way to do it is through shrewd use of data.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. in Global Public Relations Changes at Sofia University. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Weshould get creative with tactics. Just as with targeted advertising, data is the holy grail of ad tech PR. Build strong reporter relationships. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Maxim Behar

AUGUST 11, 2024

Started my career as a machinery worker in a small factory, then graduated international business in Prague, Czech Republic, where my father was sent on a diplomatic mission. is now a benchmark of high precision in Public Relations business and a very high level of innovation and creativity. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. ” 3.

Internal 40

Internal International Case Study Banking 40

Buzzstream

NOVEMBER 19, 2024

They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Of course, every marketing action hopes to lead to conversions and sales, but at their core, the direct goals for digital PR are typically SEO-driven, while traditional is brand-driven.

Digital PR 62

Digital PR SEO Radio Guidelines 62

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Email open rates course. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. Constantly merchandise positive PR results. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) In PR, your clients – whether internal or external – are your editors. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. .

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Contently - Strategy

AUGUST 27, 2024

Of course, there’s also the question of instant messaging and communicating with your full-time creators. They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Creativity and Innovation Management. Creativity and Innovation Management. Creativity and Innovation Management.

Financial 52

Financial eBook Journalism Big Data 52

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. Every working woman I know is an accomplished plate spinner.

Publicity 52

Publicity Comparison Internal International 52

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 105

Case Study International Internal Study 105

Mindful Marketing

NOVEMBER 2, 2024

The impetus for the initiative, of course, is to distinguish works written by real people from those compiled by AI. Take this article, which I’ll write over the course of several days or more and will end up being about 2,000 words. ” Human made didn’t seem to matter to Warren. Will it matter to J? Stay tuned.

Writing 115

Writing Technology Ethics Course 115

ImPRessions - Crenshaw Communications

MAY 11, 2022

It brings together developers, brands, marketers, technology providers, designers, innovators and more, looking to set the pace in the advanced world of technology, which of course includes adtech. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Unrealistic expectations. Most importantly, it’s a cooperative effort.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 80

Internal International Pitching Corporate 80