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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Not surprisingly, few have to do with the intern topic.

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Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lastly, both brands had women founders – and this assignment was launched on International Women’s Day. Allowing for creativity in assignments is KEY!

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From Classrooms to Data Insights: My Journey as a Data Analyst Intern

The Hoffman Agency

Little did I know the impact this course would have on me. Having finished most of my master’s course work, when I landed this internship with The Hoffman Agency, I felt like I was ready to have the real-world application of skills I had been learning. How do you effectively and clearly communicate with different types of people?

Data 36
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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Speaking Engagements.

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Enjoying the Ride from Intern to AAE

The Hoffman Agency

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

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Enjoying the Ride from Intern to AAE

The Hoffman Agency

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

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To Counter Rising Incivility, PR Campaigns Can Promote Kindness

PRSay

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Of course, a campaign built on inspiring kindness will look different for every company and industry. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 156