Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Not surprisingly, few have to do with the intern topic.

Internal 122

Internal International Social Media Twitter 122

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Of course this kind of trust doesn’t happen overnight. Constantly merchandise positive PR results. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

MAY 11, 2020

The latter is more difficult, of course. Use internal insights for leadership content. Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. One way to do it is through shrewd use of data.

Data 234

Data B2B Survey Banking 234

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lastly, both brands had women founders – and this assignment was launched on International Women’s Day. Allowing for creativity in assignments is KEY!

Creativity 99

Creativity Social Media Groups Video 99

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Weshould get creative with tactics. Just as with targeted advertising, data is the holy grail of ad tech PR. Build strong reporter relationships. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 105

Case Study Internal International Study 105

Melissa Agnes

NOVEMBER 19, 2014

However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach).

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) In PR, your clients – whether internal or external – are your editors. We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. .

Writing 294

Writing Journalism Pitching Report 294

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Cision

AUGUST 10, 2017

There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun! I always try to keep everything in perspective and utilize the resources I have around me to course correct. How can they overcome it?

Energy 212

Energy Creativity Social Media Industry 212

Polaris

NOVEMBER 20, 2014

creative agency. He also addressed the Cannes Lions International Advertising Festival. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. Forbe s and Fast Company both wrote about Caine’s determination and creativity.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 81

Internal International Pitching Corporate 81

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Unrealistic expectations. Most importantly, it’s a cooperative effort.

Pitching 205

Pitching Agency Internal International 205

PRSay

NOVEMBER 10, 2022

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Of course, a campaign built on inspiring kindness will look different for every company and industry. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 86

Resources Creativity Publicity Local 86

ImPRessions - Crenshaw Communications

MARCH 11, 2016

#luckoftheirish is sure to be trending, as is #potofgold and of course, #stpatricksday. Inject a little competition for your internal communications team and set a goal for how many new followers you’d like to earn on each platform. The creative PR team keeps a calendar for the year to make sure no day is left unrecognized.

B2B 168

B2B Retail Social Media Course 168

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

Buzzstream

NOVEMBER 19, 2024

They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Of course, every marketing action hopes to lead to conversions and sales, but at their core, the direct goals for digital PR are typically SEO-driven, while traditional is brand-driven.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Contently - Strategy

AUGUST 27, 2024

Of course, there’s also the question of instant messaging and communicating with your full-time creators. They pick up on brand messaging faster if they can see internal discussions. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. Rana Shenawi is a graduate student at American University’s School of International Service.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At the time, I was bored and a little resentful that we were made to attend seminars, but the principle still holds today, both internally and with client programs. Be curious. Especially about business.

Agency 182

Agency Banking International Internal 182

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. It’s tough out there for new media outlets, so creative partnerships are possible.

Local 150

Local Media Pitching Report 150

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. What, how is it affecting us?

Internal 62

Internal International Digital PR Course 62

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52