ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. If you’re pitching local, it helps to have a local area code. Yours better stand out.

Local 150

Local Media Pitching Report 150

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Tap into local pride. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 76

Resources Creativity Publicity Local 76

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Communications Conversations

NOVEMBER 10, 2020

Example: A while back I noticed @noraborealis (local MN folks will know her) was posting on Instagram, but with very, very long posts. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed. I believe there is a difference. #2: 2: Picking up the subtleties of the platforms.

Social Media 172

Social Media Media LinkedIn Instagram 172

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. There’s a lot to like about this execution, like I said up top. Kudos, Target.

Instagram 146

Instagram Case Study Branding Brand 146

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop. Do you have advice on how you overcame them?

Fashion 227

Fashion Travel Interviews Instagram 227

Communications Conversations

DECEMBER 15, 2020

The account continues, of course, but I thought it would be fun to give this a local and holiday flavor. So, let’s take a look at some of the more creative local festive Zoom backgrounds I could uncover among friends and colleagues this holiday season–starting with mine! Way too dark! Comment: Well framed.

Local 88

Local Creativity Course Twitter 88

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Melissa Agnes

NOVEMBER 19, 2014

However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants.

Crisis Management 157

Crisis Management Crisis System Policies 157

Cision

JULY 10, 2015

You know the person they’re talking about or have at least heard local stories about him. That, of course, is the point. Images: Sara , Evan Forester (Creative Commons). Go for Contrast. Sometimes, you need an opposing force. Sharpie’s spot “Prom Date” features Ezra Knight. We’d love to know!

Video 120

Video Storytelling Local Creativity 120

Cision

MARCH 31, 2015

According to social media expert Ken Wisnefski , traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility. Image: Maria Elena ( Creative Commons ). Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120

Communications Conversations

DECEMBER 3, 2014

But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. In the beginning, blogging was all about a creative outlet for me. But I really, really, care about getting those local folks to read my blog. So, bear with me for a minute.

Blogging 144

Blogging Writing Creativity Meeting 144

Cision

JULY 23, 2015

Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. The local American Chamber of Commerce might also be helpful. A: It’s a compliment when establishment players start to get upset by your ideas – but, of course, it rarely feels like one. What should I do?

Web 120

Web Energy Twitter Creativity 120

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Communications Conversations

OCTOBER 13, 2015

Of course, the answer is probably “all three.” One of my favorite local Instagram campaigns is #onlyinmn. Of course, you’d have to set up guidelines and parameters with the employees. Maybe make it a series that details the executives volunteer experiences over the course of a year? More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Deirdre Breakenridge

OCTOBER 26, 2015

Should it be doing internal or external internships, joining a club, working for a local organization, or serving as volunteers, hands-on experience is students’ best teacher and number one motivator. She started the PR track at the school and developed most of its PR courses. Ai Zhang received her M.A. … Read more.

Education 150

Education Twitter Leadership Trends 150

ImPRessions - Crenshaw Communications

MAY 3, 2017

Consider panels, webinars, guest-teaching at local schools and more. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball. Also helpful, turn these lists into visuals via Pinterest or some other site to store creative output.

Writing 149

Writing Education Pinterest Creativity 149

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Look at your local Chambers of Commerce. That is the beauty of being a Solo, you can chart your own course wherever it takes you.

Conference 80

Conference Reddit Local Course 80

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. CC0 Photo – Small Czech repository of local free-to-use photos.

Engineering 120

Engineering Creativity Google Community 120

PR for Anyone

MAY 4, 2022

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. So of course everyone knows October is Breast Cancer Awareness Month. National Pasta Month – if you are a cook, chef, food blogger, etc. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Melissa Agnes

MAY 14, 2015

There was, of course, no way that I could or would refuse this invitation! Over the course of a month, I watched (and re-watched) dozens of brilliant speakers stand on the TED and TEDx stage and deliver their messages in a conversational tone that left their audiences reflecting and inspired. Of course I do, I’m human!

How To 185

How To Crisis Management Crisis Exercises 185

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search.

Google 104

Google Nonprofit Engineering SEO 104

Communications Conversations

SEPTEMBER 25, 2020

And, of course, we talked about networking. For example, I recently have a virtual coffee with the CMO of a local brand. And, if you want huge bonus points, look for a creative way to help THEM! with the wonderful Laura King. We had never met before, but I’ve been a fan from afar for quite some time. We talked about jobs.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school.

How To 115

How To Film Agency Corporate 115

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Courses are available both online and on campuses throughout the U.S. Most of the public relations programs have similar courses. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. For a daily beat reporter, our stories had to have a local tie. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

NOVEMBER 21, 2017

Sign them up to a Plain English course. Breakfast at a local cafe. Mister Maker Bumper Craft Box because a bit of coloured paper and a glittery pipe cleaner might lead to genuine creativity. Here’s a less serious alternative list. There are nine light-hearted suggestions. The tenth is very serious indeed. No promises.

Publicity 68

Publicity Travel Financial Local 68

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Bianchi Biz Blog

NOVEMBER 20, 2023

The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows?

Journalism 116

Journalism Automotive Interviews Writing 116