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The Journey From Certificate in Principles of Public Relations to APR

PRSay

Upon graduation, I was offered a position at one of Florida’s most prominent firms, Sachs Media Group , where I now serve as the deputy director of public affairs. Besides setting me up for success in the job market, the Certificate in Principles of Public Relations also gave me a boost on my path to earning the APR credential.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers.

Education 270
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

Corporate 195
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Why Business Students Should Learn Strategic Communications

PRSay

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program. She is a public affairs and media consultant based in Washington, D.C.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. PR crisis A yoghurt brand issued a product recall. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries.

Print 104
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Perception Management

Doctor Spin

Actively managing an organisations credibility and public trust. Crisis communications. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Need PR help?

Ethics 52
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.