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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
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How to best counsel your client when they want to respond unethically to an unethical competitor – Tatevik Simonyan

Ethical Voices

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Most importantly, stay the course. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93
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Ensuring Ethical Advertising

Mindful Marketing

” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create. ” If employees worry they’ll be shunned or punished for raising a red flag, those kinds of questions will seldom arise. It’s best to nib potential ethical offenses in the bud.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

You can course correct your comms strategy when overall sentiment dips and immediate action is required. This is crucial for understanding what topics are important to your many stakeholder groups. But with social listening you can get a true, real-time view of brand perception. Identify de-influencers or detractors Yes, that’s right.

Strategy 370
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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94