Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can course correct your comms strategy when overall sentiment dips and immediate action is required. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice.

Media Training 249

Media Training Policies Agency Interviews 249

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. F ing heaven on earth.” It was reposted with edits.

Training 148

Training Social Media Video Employee 148

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. You imagine having complete control over what clients you work with. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Anonymity helps, of course.

Corporate 156

Corporate Reputation Employee Policies 156

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Of course, this isn’t limited to new channels. But it’s employee retention and engagement that will take priority.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. Course-correct if you are not making headway and reaching your milestones. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. Of course, it wasn’t. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. They care about the environment and the impact they make.

Airlines 162

Airlines Advertising Advertising Writing 162

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Of course, there’s also the question of instant messaging and communicating with your full-time creators.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most content is aimed at building awareness.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. So how, then, can they spend hours binge-watching their favorite Netflix shows?

Consumer 243

Consumer Branding Brand How To 243

Melissa Agnes

APRIL 30, 2015

Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer for removing ‘no’ from your vocabulary for the night. Does your organization foster a culture where employees are empowered to speak up and voice their opinions? Do you see something wrong here?

How To 183

How To Marketing Crisis Crisis Management 183

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. No micro-manager, he took obvious pride in his agency’s record of preparing employees for leadership positions, whether it be there or for a client or competitor.

Leadership 158

Leadership Automotive Employee Corporate 158

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Consider your audience and prioritize communicating with your employees. Give employees a good experience, and they will stick around.

International 112

International Internal Employee Leadership 112

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

DECEMBER 23, 2014

A reluctance to face up immediately to bad news I what turned a problem at Salomon from one that could have easily been dispose of into one that almost cause the demise of a firm with 8,000 employees.”. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. What’s their writing style, what’s their background, is there a common thread in their articles? Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

OCTOBER 15, 2020

Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. At the end of the course, they included an optional exam. At the end of the course, they included an optional exam. Virtual learning has boomed in recent years thanks to massive open online courses (MOOCs) like Coursera.

B2B 143

B2B Trends Video Course 143

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 178

Survey Software B2B Pitching 178

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that?

B2B 138

B2B Branding Brand B2C 138

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. The second approach is much more productive, of course, and it also takes courage.

Leadership 179

Leadership Financial Employee Google 179

Sword and the Script

APRIL 14, 2020

There is of course risk because if decision-makers think the content put forward misses the mark of what constitutes thought leadership it can have the opposite effect. Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%). Relationships?

Leadership 206

Leadership B2B Marketing Study 206

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! So, they reversed course and instead of waiting for things to change, they took action.

Product Launch 106

Product Launch Travel Interviews Writing 106

Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181

PR for Anyone

JUNE 12, 2020

If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. I repeatedly write about authenticity. There is a reason we do what we do. Doing that internal work to discover that, helps with every aspect of your business.

Exercises 130

Exercises Employee Corporate Pitching 130

Prakkypedia

MARCH 31, 2019

But of course, it’s not possible for a client to have something newsworthy to share month after month. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. There are other inroads to sharing client stories, and that includes the human interest story.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” And of course being as Instagram-worthy as they are, they work in their social presence too. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 167

Examples Insurance Insurance Fashion 167

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. . Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

Flack's Revenge

MAY 15, 2015

An added bonus was that I got the chance to hang out (and in some cases, meet for the first time) people I knew from my days writing for Maximize Social Business – like Joe Ruiz , Debbie Miller , and of course Neal. enables each employee be a content creator. Ditto – Deep learning, discovery of image content.

Tools 120

Tools eBook Social Media Meeting 120