Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Course-correct if you are not making headway and reaching your milestones.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. The head-on approach to customer acquisition works less, and the indirect approach (via content marketing in many cases) works better….in There is more content than ever, but most content fails miserably.

Marketing 255

Marketing Infographics Video Content Marketing 255

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. Learn more about these Digital Skills in a free email course and be ready for 2018. And video is growing at breakneck speed. Design skills are highly valued and likely to be more so in 2018. Image from TEKsystems.

Analytics 228

Analytics Infographics SEO Software 228

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Inbound PR

MAY 29, 2018

I'm also fascinated by leadership so when I stumbled upon this HBR research on what leadership looks like in different cultures during an online course on International Project Management , I had to dig deeper into it and decided to summarise my learnings in the below infographic.

Infographics 63

Infographics Leadership Internal International 63

The Proactive Report

DECEMBER 24, 2014

If your immediate reaction is ‘games, of course’, think again. Infographic courtesy of Kargo.com. And that’s not just the majority of mobile time, that’s the majority of all digital time. Does any of this matter to PR? Take a look at what people are viewing on their mobile devices. percent access content/information.

Mobile 201

Mobile Strategy Web Consumer 201

Melissa Agnes

MARCH 19, 2015

Check out our infographic to find out what to do to protect your mobile device … and your identity!” ” Below I’ve embedded the infographic they linked to. Here is Desjardins’s infographic: Infographic originally published here. My banking information must be good and secure with them.”

Crisis 157

Crisis Data Strategy Banking 157

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Step Up—Or Step Back (Infographic) Symbolic pacing in communicative leadership. PR Resource: Leadership PR Course Free leadership PR course. Thanks for reading. You might also consider my PR services or speaking engagements.

Leadership 52

Leadership Communications Infographics Energy 52

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. If you’re looking to drive awareness and engagement actions among more than just your most loyal fans (regular visitors to your blog), then you’ll want to chart a course to place your post on outside channels.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

JULY 21, 2017

Of course, quantity is nothing without maintaining quality. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. If this is too Draconian, you can go old school with a timer to nudge up your daily writing output. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

Cision

MAY 3, 2017

Often the news can be raw and eye-opening and has the power to change the course of industry and the world. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year. The media attention that companies get can positive or negative. And that’s ok. That is how it must be.

Branding 253

Branding Brand Government Ethics 253

Sword and the Script

JANUARY 25, 2022

You should of course run this past your legal team. The images published below are based on an infographic by Foter that explains the concept graphically. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. It’s a free and easy step to literally ‘pull out all the stops.’.

Infographics 112

Infographics Marketing Viral Creativity 112

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Today, of course, we’d hope it would go into the recycling bin or the compost bin because we’re a little more progressive.) Of course not. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 27, 2015

That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Summer class for the UMASS Journalism Online Program is officially in session. Participate in Twitter chats.

Community 150

Community Twitter Infographics Social Media 150

Sword and the Script

APRIL 13, 2019

Comment: The survey data about engagement in digital reflects my experience over the course of my career. 3) The CMO Council infographic on CMO priorities. right click infographic an open in a new window, then click on image for higher resolution ). * * *. 29% more likely than their peers to be in-sourcing new capabilities.”. “21%

Study 138

Study Survey Infographics B2B 138

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.

Viral 123

Viral Infographics Web Content Marketing 123

The Proactive Report

JUNE 11, 2016

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” For new PR graduates and anyone who started out in PR before the year 20o5, this free email course is a perfect way to start improving your digital skills.

Infographics 150

Infographics Course Survey Agency 150

Prowly

FEBRUARY 3, 2025

Of course, when, where, and how all depends on your audience. 5 Artificial intelligence Of course, we can use AI for just about anything nowadays. Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. 3 You need to increase social media engagement.

Examples 104

Examples Branding Brand How To 104

ReimaginePR

SEPTEMBER 5, 2016

Of course, to be able to do this effectively, you’ll need to know who your audience is. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Your blog should sound like a conversation you’d have with a friend because you’re treating your customer as a friend. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Cision

APRIL 7, 2017

Lastly, of course established influencers should be paid for their work. You’d pay for a photo shoot or an infographic or a video production, right? They likely have day jobs and are spending time on generating content for you. What advice do you have for those looking to begin a career in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

AUGUST 27, 2024

Of course, there’s also the question of instant messaging and communicating with your full-time creators. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Buzzstream

NOVEMBER 6, 2024

Segment areas, um, hypothetically, of course, that would get diluted a little bit, but I think that’s a great place to start generally. So, of course, the links are good, but, um, we’re trying to get like the other stuff just weights it more than the high-frequency stuff we were doing did. Vince: Yeah. Vince: Right.

Digital PR 83

Digital PR SEO Data Report 83

Prowly

FEBRUARY 13, 2025

Use advanced tools All of the above works, of course. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can set custom alarms and a list of keywords that are crucial for building your brand awareness.

Measurement 104

Measurement Tools Branding Brand 104

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Not literally, of course. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved. Stalk journalists. Yet understanding the top journalists in your industry helps cut through the noise.

Pitching 140

Pitching Infographics B2B Study 140

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Of course, if you’re looking for a reasonable design solution where you can manage the creative process, then services such as eLance are cost effective.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Marketwired

MARCH 22, 2016

In the PR professional’s scope of work, infographics, video, and other multimedia assets have one thing in common – in order to be effective, they must begin with a fundamental understanding of purpose. And of course the data lets us get a handle on the impact our stories are having on the people we’re trying to reach.”.

Measurement 100

Measurement Data Creativity Viral 100

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. If you need to improve your skills in all these areas check out the free email course on Digital Skills.

LinkedIn 100

LinkedIn SEO Infographics Data 100

ReimaginePR

SEPTEMBER 12, 2016

Infographics – Infographics are popular on social media channels because they’re snack-able. But of course, YouTube isn’t the only video service that delivers moving visual content. And, because this information is packaged in visual form, it stands out in newsfeeds and is more likely to be shared.

Storytelling 120

Storytelling Video Infographics YouTube 120

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But you might be able to use the same content to nudge people to sign up for your online course. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads.

Analytics 100

Analytics Measurement B2C Construction 100

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Also, you can improve your analytics skills and deepen your understanding of the platform with their free online courses. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

FEBRUARY 10, 2018

Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY. Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125