PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Read more of the AirPR Interview Series. The post AirPR Interview Series: Mark Delcorps of Overstock.com appeared first on AirPR.

Interviews 223

Interviews Retail Data Engineering 223

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

Pitching 215

Pitching Journalism Construction Writing 215

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Now, let’s dive into the next step.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Splashy national coverage is terrific, of course, and everyone loves a big name. With so many people contacting them, it’s no surprise they ignore pitches that aren’t suitable. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Do you have any news for us to pitch? Why bother?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Your job is done, right? Naturally they want to be ready for the exchange.

Report 310

Report Interviews Pitching Course 310

OnePitch

OCTOBER 5, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed an on-air segment for Let’s Talk LIVE! Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . is the ultimate pre-wedding event that is perfect for brides, their families, and of course wedding party!

Pitching 52

Pitching Local How To Fashion 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trades placements yield good returns. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. We’re hosting webinars, courses, summits, and conferences. The specific technologies and applications will, of course, change. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. I had assembled pitches from members of my monthly coaching program for her to review. Before the program, I sorted through the pitches the members had submitted for her consideration.

Pitching 131

Pitching Media Media Relations Interviews 131

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 147

Survey Journalism Report Pitching 147

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. It is, of course, nice to get a response with positive comments on an article I’ve written. Follow up on your pitches and stories so we can cultivate a working relationship.

Pitching 120

Pitching Agriculture Report Energy 120

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

PR in High Definition

DECEMBER 1, 2022

Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? Of course, a heads up that the news is coming, followed by updates as and when they are required, is a strong strategic approach.

Pitching 62

Pitching Local Radio Interviews 62

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. All clients know we work for others, of course. This is another one that should be in every pitch deck.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

Bianchi Biz Blog

JULY 15, 2024

Anything manufacturing related, of course. What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers. Please don’t pitch something and then go M.I.A. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 96

Meeting Media Interviews Pitching 96

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. Let the interview play out, but pay attention. Be personable.

Interviews 208

Interviews Media Construction B2B 208

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. Making something newsworthy means having a “real person” to interview. Well I have news for you: it’s not.

Pitching 120

Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem. It’s showtime, so expect the unexpected.

Pitching 193

Pitching B2B Examples Interviews 193

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” Of course, this was easier said than done. Exclaiming, “Shay, this is perfect!

Pitching 110

Pitching Television Newspapers Financial 110

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” What audience can you deliver to the influencers you pitch? Now back to you.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. This can also be adapted to with Skype interviews. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The point, of course, is to be quoted, so you must be quotable. Pitches should be easily digestible and generally limited to 100 words or less. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. We put a similar program in place for contributed articles, pitches and press releases too. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. You can get both volume and quality as the team improves.

Marketing 191

Marketing eBook Guidelines B2B 191

Bianchi Biz Blog

AUGUST 15, 2024

Getting Lazy with Your Media List Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. While buried in an overflow of CES pitches, a journalist’s response to you might not be immediate.

Automotive 98

Automotive Mobile Interviews Resources 98

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. I want to make sure you guys are armed and ready to pitch the media.

Video 130

Video Strategy YouTube Pitching 130

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. This translates to client relationships, and, of course, colleagues can become clients and vice versa.

Writing 170

Writing Pitching Meeting Communications 170