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6 Simple Rules for Email Pitches

Cision

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. Demonstrate Research. Like a headline, the subject line of an email draws a recipient in.

Pitching 275
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Meet Board of Directors Nominee Dr. Kaye Sweetser, APR+M, Fellow PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Professor of Public Relations, San Diego State University; Director of the Glen M. Broom Center for Professional Development in Public Relations; Public Affairs Officer, U.S. Location : San Diego.

Meeting 152
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. As with civilian PR, social media has assumed a dominant role in military public affairs. Knowing how to employ the right gear at the right time is key.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. Reputation management Let's say a CEO of your company gives a controversial interview. The press is all over him; even trade publications cover his comments, and it's not good publicity.

Print 104
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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. This is the normal course of events when the presidency changes parties, and all of us White House staffers knew it was coming, but it was still a shock.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. We were, of course, alarmed and frustrated by the misinformation we saw spreading leading up to the trial. But social sentiment was a proxy to show which of their arguments might be breaking through or falling flat.

Ethics 110