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S&T Live Recap: Considerations for Changing Course in Your Public Relations Career

PRSay

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. I realized I wanted to do something in addition to being a chief communications officer, and thats when I made the next pivot to become a leadership coach. Katie Neal knows a thing or two about career pivots.

Course 68
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7 journalism statistics from a survey of 3,000 reporters to improve PR performance

Sword and the Script

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> As one journalist noted in an open-ended comment: “The fact that so much of journalism has become about ‘clicks’ and ‘shares’ and those often seem to take precedence over keeping the public informed.”

Survey 182
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. They interpret backlinks as “votes” for the content.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Journalists are gathering information in new ways. Journalists are hungry for good, diverse sources.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319
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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. .

B2B 278