The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now.

Instagram 165

Instagram Groups Social Media Journalism 165

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. If you’re pitching local, it helps to have a local area code. Yours better stand out.

Local 150

Local Media Pitching Report 150

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

OCTOBER 7, 2019

Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field. Military public affairs is primarily an on-the-job training approach, with a few weeks of the Defense Information School course work thrown in. Get to know the new war room. Learn the civilian language of PR. 16-18 in San Diego and Nov.

Public Affairs 139

Public Affairs Publicity Course Ethics 139

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

SEPTEMBER 22, 2020

Exclusives help build relationships with important media companies (national or often local). For example, if The Wall Street Journal covers a story, the trade publications in any given industry follow suit. Of course, I didn’t share his view, but then again, I did share that I didn’t share his view either. Builds relationships.

Media Relations 169

Media Relations Survey Media Report 169

Cision

MARCH 17, 2017

I help aspiring fashion PR professionals develop their personal brands, enhance their PR skills and support them in achieving their career goals through a virtual course I developed, called PRISM. My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop.

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. How long have you been in journalism and how did you get started? As a publisher, of course, I always prefer paid advertising. Beyond that I like to take advantage of golf courses that have a set fee to play.

Meeting 91

Meeting Automotive Newspapers Media 91

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Bianchi Biz Blog

JULY 15, 2024

Anything manufacturing related, of course. How long have you been in journalism and how did you get started? I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 97

Meeting Media Interviews Pitching 97

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. He’s Dr. Phil, of course. Men’s Journal: “Dating Advice for Brad Pitt” SheKnows: “The Healthiest Way to Divorce Someone You Once Loved.”

Real Estate 120

Real Estate Interviews Journalism Local 120

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Cision

JANUARY 22, 2016

It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Of course, an exclusive, juicy national story may be a home run, but New York Times reporters are also always looking for an original angle on a story. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

Case Study 100

Case Study Study Media Skype 100

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

Journalistics

NOVEMBER 20, 2014

Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Meet Alumni – most colleges bring in guest speakers and alumni over the course of the school year. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Writing Sports Meeting 52

Ethical Voices

OCTOBER 28, 2024

Of course, it’s hard. Of course, sometimes we even lost clients. Of course, in this kind of communication, you can make lots of money, lots of money. Of course, in this kind of communication, you can make lots of money, lots of money. It’s transparency, it’s ethical communication.

Ethics 53

Ethics How To Crisis International 53

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Flack's Revenge

JANUARY 10, 2019

Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Bianchi Biz Blog

JANUARY 10, 2022

Of course, COVID-19 is still a primary concern for business and society. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Meeting 73

Meeting Report Media Newspapers 73

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

SEPTEMBER 13, 2017

Alternatively a four year degree course with a year in industry.” Make sure you use that time at university to work part time in either the local paper, radio station or start your own blog. My best recruits had done at least some journalism, public relations, blogging, content or design. ” Brian Mcleish.

Publicity 90

Publicity Local Writing Training 90

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. I have a small recording studio at home where I like to work with local musicians.

Meeting 86

Meeting Media Chemicals Radio 86

PRSay

AUGUST 30, 2016

Why do I always lead with my years of journalism in my elevator speech about me, when I’ve been in PR twice as long, and 2.) My local PRSA Chapter put on a great course, and my mentor gave me great advice and support. I was, and am, happiest promoting someone or something — anything — other than myself. Why I didn’t have my APR?

Exercises 74

Exercises Print Groups Conference 74

Buzzstream

MARCH 26, 2025

And of course these are my made up figures here, so don’t quote me on this, right? And of course correlations, not causation, but I would say that’s a pretty good factor as far as overall site authority being a significant variable. Like it’s significant. I know someone’s going oh, he said 25%. That’s all.

Brand 62

Brand Branding SEO Data 62

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? It will also be able to generate interest through a catchy and relevant headline, plenty of quotes, a strong call to action, and of course leave your company’s contact information. Then it may be time for you to write a press release. Credibility.

How To 98

How To Ethics SEO Writing 98

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. And before that, I was an English and Journalism student at Bowling Green State University. I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco.

Software 150

Software Case Study Advertising Advertising 150