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Importance of PR in Today's Uncertain World

PR for Anyone

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. Most of my clients came from speaking engagements.

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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. Jody joins the agency with an extensive background in communications. Always tell the truth.

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PR 101: How to Pitch Travel Journalists

Cision

Is it local, budget friendly travel? Before pitching via social, of course, identify what makes a writer tick and engage, comment or respond to their social media posts. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Avoid Being Overbearing.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167
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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. These tours aren’t just efficient, though. When done right, they can be creative and compelling. Your Pitch Team.

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Meet the Media: Bobby Mace, Publisher and Author at Transmission Digest

Bianchi Biz Blog

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. In college I began working in a radio news department and eventually made the change to the automotive trade media. As a publisher, of course, I always prefer paid advertising. Any pet peeves with PR people?

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Social will evolve both as an organic and paid channel and of course, new social networks will arise. What comes after social media? Have these changes affected your social media habits for personal brand building?