Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. by the Institute for Public Relations (PDF).

Study 162

Study Media Relations Media B2B 162

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 119

Media Relations Report Industry SEO 119

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Focus on 20% of reporters.

Media Relations 125

Media Relations Media Survey Pitching 125

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Language isn’t just about translation. .

International 323

International Internal How To Media 323

Sword and the Script

MARCH 18, 2025

That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. Yet when it comes to PR and specifically media relations , founders and executives typically shy away from being candid about missteps and setbacks. Of course not. The reality is thats not a story.

Film 93

Film Retail Course Pitching 93

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The audit isn’t new, of course, but it’s newly important. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

JULY 1, 2020

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. Reporters will remember you if your pitch stands out. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380

Pitching Writing How To Report 380

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. We live in very exciting times. Now you are at a Google search distance from the future you.

Community 244

Community Social Media Course Measurement 244

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

International 398

International Internal B2B Construction 398

ImPRessions - Crenshaw Communications

APRIL 18, 2022

Of course, if you already have an established relationship with a journalist, it’s probably okay to be a little more persistent – or simply ask them what they prefer. Our role as media relations reps is to smoothly hand over information in an effective and timely way. They’ll appreciate your consideration of their time.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Of course, speed and relevance are all-important in social media, but staff experience counts, too. Duolingo’s social media manager’s situation is clear from her response to the backlash. Be prepared with a response. So what should a brand or person do if they’re cancelled?

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

SEPTEMBER 7, 2021

monthly or quarterly) and inform your media contacts so that they can expect to receive this new information when it arrives. Of course, you need a comprehensive, reliable and intelligent media database to make this possible. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

At these moments, a PR person should jump in and steer the conversation back on course. If there are follow-up action items, like more information or materials needed, of course, the PR person will own the coordination of it. And if a spokesperson is consistently having trouble during interviews, it’s a sign they need better prep.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

MARCH 13, 2025

Food and Beverage Industry: Managing Product-Related Crises Food and beverage companies must address safety concerns while maintaining brand trust. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Fuzzy goals. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. Also, working with Hispanic influencers mimics working with Hispanic media. The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? It already has, of course. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. The real change upon us may be due to the growth of smart speakers and voice search.

Google 186

Google Course Technology Creativity 186

Cision

OCTOBER 17, 2017

82 percent of journalists say PR professionals can improve by researching and understanding their media outlet. Every time you see a story that relates to your business or platform, add that reporter to a list and follow their social media accounts.” Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Of course this kind of trust doesn’t happen overnight. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen. But the last thing any brand wants to do is beat media over the head with non-news.

Publicity 256

Publicity Branding Brand Storytelling 256

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 144

Pitching Course Financial Media Relations 144

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Of course, there are times when a PR representative needs to be assertive with a journalist or push back with requests in our clients’ interest.

Report 310

Report Interviews Pitching Course 310

PRSay

FEBRUARY 15, 2019

This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Of course, the band wants the article to portray them as musical geniuses – great PR! Soon afterward he is caught with a dead prostitute.

Tools 170

Tools Government Crisis Public Affairs 170

Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. Overwhelming. Hypercompetitive. Exhausting. Career-making or breaking. The holidays will be here before you know it.

Technology 96

Technology Automotive Mobile Software 96

PRSay

SEPTEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media 152

Media Pitching Media Relations Writing 152

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. The media follow-up discussion is a burning issue in public relations circles. It starts with research.

Media 212

Media Pitching Report Interviews 212

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

How To 141

How To Pitching Course Media Relations 141

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. In general, most don’t. But even if you do receive some advance questions, be mindful that they can change.

Interviews 280

Interviews Policies Course Training 280