ImPRessions - Crenshaw Communications

AUGUST 3, 2021

While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. There are even times when a PR rep must step in and course-correct. All PR teams understand the value of formal media training, and it’s often useful.

Interviews 310

Interviews Media Banking Media Training 310

PRSay

MAY 31, 2018

Of course you don’t. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Do YOU want to be “leveraged?”

Media Relations 89

Media Relations Media Pitching Course 89

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

PRSay

JUNE 7, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations 94

Media Relations Pitching Media Conference 94

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Occasionally a PR person will need to step in and make a course-correction. Chime in if necessary. Or they may divulge information not intended to be public. Follow up .

Interviews 208

Interviews Media Construction B2B 208

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Sports Training 145

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. It will ensure clients are prepared and don’t make unforced errors.

Interviews 251

Interviews Media Television Media Training 251

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 144

Pitching Course Financial Media Relations 144

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

PRSay

SEPTEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media 152

Media Pitching Media Relations Writing 152

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

How To 141

How To Pitching Course Media Relations 141

PRSay

NOVEMBER 12, 2020

And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. And I think it would be great for communicators and people in media relations to be mindful of that as well. Be sure to ask reporters the ways they would prefer to work together.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.

Communications 121

Communications Case Study Training Reputation 121

PRSay

AUGUST 23, 2018

I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 132

Pitching Media Media Relations Interviews 132

PRSay

NOVEMBER 12, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 146

Pitching Construction Web Media Relations 146

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

OCTOBER 17, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 179

Pitching Training Media Relations Consumer 179

PRSay

NOVEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 140

Pitching Travel Software Groups 140

PRSay

MARCH 8, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 129

Pitching Media Relations Examples Creativity 129

PRSay

AUGUST 15, 2018

And of course, the best time of day to pitch varies widely depending on the type of media you’re pitching. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 209

Pitching Radio Course Journalism 209

PRSay

DECEMBER 12, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 120

Pitching Strategy Film Advertising 120

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

PRSay

FEBRUARY 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 116

Pitching Transportation Report Travel 116

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

JULY 10, 2019

Here’s the staccato of thoughts that coursed through my head, all in a split second: Where is it? Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 139

Pitching Travel Airlines Writing 139

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

PRSay

SEPTEMBER 28, 2016

Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. My PRSA Chapter offers an eight-week intensive APR prep course, and within two weeks I could feel the old wheels spinning again. I recall saying.

Television 60

Television Media Training Crisis Communications Course 60

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

JULY 30, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Local 100

Local Pitching Media Relations Report 100

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. In time, I hope that it becomes part and parcel of what we do as a matter of course, much like social media has.

SEO 76

SEO Engineering Google Content Marketing 76

PRSay

JUNE 26, 2019

Of course, an immensely likable star like Hanks can pull this off. .” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” The live audience reacted with laughter and applause. But if someone else did?

Interviews 146

Interviews Media Study Course 146

PRSay

MAY 23, 2022

Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. What best practices can you share for counteracting misinformation or disinformation on social media? What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 110

Ethics Public Affairs Television Social Media 110

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. A new decade is upon us. And now, here we are. I love expectations vs. reality memes.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. In time, I hope that it becomes part and parcel of what we do as a matter of course, much like social media has.

SEO 66

SEO Engineering Google Content Marketing 66