Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Reporting on established metrics isn’t enough today.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

Media Training 78

Media Training Training Trends Media 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. There are even times when a PR rep must step in and course-correct. All PR teams understand the value of formal media training, and it’s often useful.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Polaris

NOVEMBER 26, 2014

Of course, we aren’t all natural comedians. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training' He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation.

Education 170

Education Media Training Training Interviews 170

Deirdre Breakenridge

MARCH 5, 2019

Which of the current core course offerings are essential? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Especially in tech PR, journalists often request data to back up a claim and the PR staffer will of course need to take care of any follow-up. Occasionally a PR person will need to step in and make a course-correction. Chime in if necessary. Or they may divulge information not intended to be public. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Ishmael's Corner

NOVEMBER 30, 2014

Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. After 600+ posts, I feel that I’ve honed my voice. Omnicom and Publicis Finally Agree on a Message: We’re Done!

Storytelling 158

Storytelling Journalism Media Training Video 158

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. At least in an actual interview, there’s a chance for the CEO to seem like there’s blood coursing through his veins. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. Of course I said “Yes” to all of the requests. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. It’s not just press releases and media training. About 25% of the communications executives surveyed have MBAs. It’s also about globalization, data analysis, and PR as a strategic business function.

Trends 199

Trends Corporate Employee Reputation 199

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training. The great majority of those aware of President Ali’s interview will only have seen the two-minute clip that circulated on social media.

Interviews 193

Interviews How To Media Viral 193

The Proactive Report

MARCH 21, 2017

A crisis can occur so much faster now and the information can spread like wildfire on social media. Any brand should expect at least one crisis during the course of its lifespan. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media.

Reputation 140

Reputation Crisis Social Media Google 140

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked.

Ethics 195

Ethics Interviews Media Print 195

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Resource Alert Enrol in our media inquiries email course to learn how to stay on top of your inbox efficiently and collaboratively.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 120

Communications Case Study Training Reputation 120

Stern + Associates

MAY 1, 2023

Of course, an organization’s story has to be based on something it’s actually doing; this is non-fiction, not fiction. A lot of care should go into the decision to position certain executives for media, including their expertise and accomplishments, their ability to present a clear and persuasive argument and their overall demeanor.

Strategy 118

Strategy Company Communications Insurance 118

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 143

Pitching Course Financial Media Relations 143

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. His explanation prolonged the story and did him no credit.

Media Training 120

Media Training Agency Reputation Instagram 120

PRSay

AUGUST 31, 2018

There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 145

Pitching Government Sports Training 145

PRSay

NOVEMBER 12, 2020

And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. These nuances are why it’s important to build those relationships with journalists you know and work with. Be sure to ask reporters the ways they would prefer to work together.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct media training early. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”

How To 141

How To Pitching Course Media Relations 141

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. Of course, the issue of AVE (ad value equivalency) came up. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest.

Measurement 97

Measurement Media Training Google Resources 97

Waxing UnLyrical

FEBRUARY 19, 2014

We cover the specifics in our self-paced online social media privacy course. Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees. In the U.S., Constitution.

Social Media 102

Social Media Privacy Media Employee 102

PRSay

SEPTEMBER 28, 2018

Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Media 152

Media Pitching Media Relations Writing 152