ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is a huge month to be pitching the media. Of course it is Breast Cancer Awareness Month. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

Reputation Us

SEPTEMBER 7, 2016

And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. If you’re being attacked on social media and you say nothing, then what positive messages are you getting out? The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 4, 2015

Of course, the audio-visual landscape has changed dramatically since then. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.

Mobile 40

Mobile Film Media Training Video 40

PRSay

JULY 26, 2017

She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. Carver studied after her son went to bed, and also dedicated Tuesday afternoons to the online course.).

Study 128

Study Public Affairs Software Nonprofit 128

ImPRessions - Crenshaw Communications

APRIL 1, 2016

In media prep sessions, I always tell clients not to feel compelled to fill a silent period during an interview. Staying quiet is a common technique used by journalists to encourage people to keep talking even when their answer has run its course. Recap the story.

Interviews 120

Interviews Media Radio Sports 120