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If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do mediatraining beforehand. Of course I said “Yes” to all of the requests. You really have to be prepared for anything.
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Showing up late.
All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct mediatraining early. Jump on foreseeable news.
Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! We are “watching” television so we need to “see” what you are talking about. TV should be visual. newsjacking).
The third day, we take our VIPs into a television studio. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.
My career began in television news as a reporter and producer. But before I made that transition, I took some public relations courses at a nearby university. My PRSA Chapter offers an eight-week intensive APR prep course, and within two weeks I could feel the old wheels spinning again. Hey, I remember this!” I recall saying.
Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. What best practices can you share for counteracting misinformation or disinformation on social media? What best practices can you share for counteracting misinformation or disinformation on social media?
And to put this in context, this primacy is no different to the time when the UK had just four television channels. Communicating about company ethics can seem daunting but staying silent can be even more damaging – of course, it is essential to live up to the statements and do something too!
And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. Then, when things get difficult, you can go back to that why statement to course correct (or just remind yourself of your big-picture goals and aspirations.).
This is a huge month to be pitching the media. Of course it is Breast Cancer Awareness Month. So if your business has anything to do with that, whether you’re a doctor, a psychiatrist, maybe you’re even a business coach and you do a lot with emotional intelligence, things like that, you can talk about that.
Remember, a media piece is not about you. You’re going to reap all the benefits of being in the media, your name, backlinks, everything like that, and of course the credibility of being in the media. What are the obstacles that people in your industry need to overcome to be successful and how do you help them?
Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. I hear from people who were on TV and they’re excited and they want it to live on forever.
Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. I know for me, I regularly gain clients because of video content I put out. People love it.
So of course everyone knows October is Breast Cancer Awareness Month. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out. What should you be pitching in May? It’s also Financial Planning Month.
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