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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing.

Print 104
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How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Few industries have been as battered in the Internet age as the newspaper business. Of course, this is in large part due to […]. The post How bad is the newspaper industry’s decline? But somehow they have persevered, and remain an essential part of the media landscape.

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Are LLMs becoming the new front page for public relations?

Sword and the Script

Of course, generative AI is the cause. LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. Indeed, Googles share of traffic, which it has dominated forever, dropped for the first time in the last quarter of 2024. We are in the middle of a sea change.

SEO 111
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319
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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Most PR pros work with their clients to create plans where they outline pitch angles and content topics they want to execute over the course of a couple months.

Pitching 333
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. We have had extensive media coverage from numerous airlines as well as newspapers and some bloggers in the region.

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.)

Writing 294