Cision

MARCH 24, 2017

Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Today, I think that’s true across all media. Charting your own course and sticking to it and changing only when the market demonstrates you have to.

Enterprise 227

Enterprise Agency Radio Fashion 227

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. They attended a course on ice cream making and the rest is history. And even in "formal" B2B industries, having an online presence on social media is a must.

Branding 104

Branding Brand How To Measurement 104

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. The media marketplace is also changing. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As the situation changes, change your course.

Crisis 186

Crisis How To Branding Brand 186

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. The result was a powerful social media response along with plenty of hype for the cars. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. Cancer Research.

Measurement 149

Measurement Education Social Media Film 149

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. My favorite social media platform is…. Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. Press releases are, of course, the perfect way to inform the public. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Technology.

Industry 105

Industry Company Real Estate Tourism 105

Contently - Strategy

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. original sound – We are a newspaper. Teach us (quickly).

B2B 138

B2B Branding Brand B2C 138

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Buzzstream

NOVEMBER 19, 2024

Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. For instance, Burger King announced they are selling an Advent calendar: Or Krispy Kreme’s announcement of free donuts on Election Day (to celebrate “doughmocracy,” of course!)

Digital PR 71

Digital PR SEO Radio Guidelines 71

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. To be newsworthy, it should, of course, be “new”. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose. Support legitimate media. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Construction Guidelines 111

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. Of course, no one from the party is saying it out loud, but Iowa’s first-place status is in jeopardy, and there’s probably nothing the state can do about that.

Crisis 156

Crisis Data Crisis Management Radio 156

Maxim Behar

JANUARY 29, 2025

Maxim: It is expected that politicians will seek common ground with journalists, unfortunately, since very few of them are active on social media, and almost none of them communicate their messages through these platforms despite having them at their disposal or managed by their consultants. Maxim: Of course!

Government 59

Government Radio Newspapers Communications 59

Flack's Revenge

AUGUST 31, 2016

When I ask what people read, and how they get their tech news, I often get shrugs and blank looks (probably because they are getting news from social media , where the original source can be obscured). Of course, I called TC out in my initial response. These days, TechCrunch stands out as the top pick. Network World.

Reddit 136

Reddit Enterprise Wireless B2B 136

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Mark My Words

JULY 31, 2014

I am beginning to wonder whether there is a growing trend for brands to try and bury a crisis on social media, using it, but not in any way effectively in their hope to paper the cracks. Disgruntled followers on Facebook, which Secret Cinema used to deliver messages described this as a test case PR disaster. Here’s the avoid list.

Crisis 120

Crisis Leadership Newspapers Travel 120

Cision

FEBRUARY 11, 2016

This is the normal course of events when the presidency changes parties, and all of us White House staffers knew it was coming, but it was still a shock. My daily newspaper of choice is…The Washington Post. My favorite social media platform is…Medium. Bush’s policy agenda. How do you envision the future of PR?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 98

Publicity How To Course Facebook 98

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Public Relations Sydney

AUGUST 18, 2014

Brainstorm using the newspaper or trade journal. Find story ideas in the course of your daily routine. Keep a notebook and pay attention to story-worthy events that pop up in the course of your day. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert.

Survey 82

Survey Newspapers Course Journalism 82

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 125

Media Relations Media Survey Pitching 125

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. My exchange with the Serbian doctor was no exception. There was a language barrier, to be sure, but that was hardly the problem.

Groups 120

Groups Newspapers Instagram Survey 120

Stern + Associates

DECEMBER 6, 2013

I heard all the usual enticements, of course: Limited quantities (Oh dear, I hope I don’t miss out on any quantities. But I don’t need some flimsy newspaper circular or relentless social media “ads” crammed with adjectives to tell me what that is. And that’s a bad thing for marketers. Because I am in marketing!

Marketing 89

Marketing Retail Newspapers Course 89

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

Radio 80

Radio Media Newspapers Sports 80

NewsWhip

SEPTEMBER 28, 2023

As one of the biggest social media platforms in the world, Facebook has established itself as a trusted news source globally. To expand off of those findings, we’re back to see how the data, trends, and insights may have changed over the course of the past year. engagements.

Facebook 78

Facebook Sports Newspapers Television 78

Cision

AUGUST 3, 2016

While one could never control what a newspaper might say about you, you knew the newspaper. Because access to markets is more open than it’s ever been, it’s even more important that your messages, visual expression, behavior––and of course, offerings––be all they can be. Now, comments and criticism come from everywhere.

System 120

System Newspapers Technology Branding 120

Flack's Revenge

JULY 25, 2014

However, at some point, the thread took a turn from self promotion to PR for PR, and how the field is portrayed in the media. It was about celebrities using social media to wrest control of their narratives from the gossip media. It is our fault. Build Consensus, Carry the Message.

Education 120

Education Advertising Advertising Newspapers 120

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media B2B Data Pitching 100