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Importance of PR in Today's Uncertain World

PR for Anyone

Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. Most of my clients came from speaking engagements. It will just be less in-person events and more online ones.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

Of course, speed and relevance are all-important in social media, but staff experience counts, too. Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. It’s a good statement, but I’d argue the responsibility is not all hers.

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Implementing a comprehensive content distribution plan

Onclusive

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

The winner also receives a mentoring session with Colbie Caillant, a performance on Jimmy Kimmel Live, $25,000 in cash, and (of course) new gear from Guitar Center. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica. Guitar Center Sessions on DIRECTV.

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

I didn’t fully realize that until I happened to hear a third-party pundit explain the process on a radio show. Of course, no one from the party is saying it out loud, but Iowa’s first-place status is in jeopardy, and there’s probably nothing the state can do about that.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. Think data studies, press releases, and expert commentary.