Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. This of course is all just my opinion and I could be wrong. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media. Every PR campaign has a rhythm, a certain movement.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. Some jobs involve more writing, others involve more research.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Deirdre Breakenridge

JULY 9, 2018

Check out these five things you can do to make your courses more life-like: Pick a client. If you have to write a research report, how could that research help your client’s business? Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios.

Social Media 150

Social Media Media Case Study Analytics 150

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

JULY 28, 2014

Of course, treating every meeting as if it were a first means more time and effort on your part. There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. However, the extra energy equates to better relationships and more opportunities post meeting.

Meeting 341

Meeting Interviews Software Energy 341

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 211

Writing Communications Marketing B2B 211

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Activate employees on social media.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. Be a maximum of 100 characters to allow for reposting on Twitter and other social media.

SEO 174

SEO Engineering Google Writing 174

Cision

JANUARY 25, 2016

Of course it’s not that simple. What I want to do in this post is to examine five points that Dunbar, marketing professor Jonah Berger and mathematician Stephen Wolfram use to suggest that when it comes to social networks, the numbers may be misleading. We only have a handful of trusted friends (despite what Facebook says).

Social Media 120

Social Media Media Facebook Software 120

Prowly

OCTOBER 31, 2024

For example, Prowly's media database has over one million contacts, including from notable outlets such as the Guardian. Of course, you could try and search for a specific Guardian email manually, but that would take more of your precious time and you'd be missing out on some great additional features we'll cover below.

How To 104

How To Travel Writing Report 104

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Deirdre Breakenridge

OCTOBER 21, 2019

By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. Record a few snippets of the show on your phone and post it to your social media or website. Want to add a video component to your show?

Social Media 268

Social Media Film Construction Television 268

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Social Media Marketing Statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. PRophet takes a different approach to finding media contacts to pitch. Now it says you can do the same for influencers.

Software 159

Software Pitching SEO Tools 159

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It For social amplification, go to your community. “You

Storytelling 329

Storytelling SEO Community Insurance 329

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Here are some ideas: Write useful blog posts and post the links in your social content. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media. If the leadership believes social media is worth the effort, the team does too.

Survey 183

Survey Journalism Report Pitching 183

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

Cision

MAY 24, 2017

According to a Columbia University study , 59 percent of links shared on social media have never actually been clicked. Of course this all has to happen within 80-100 characters or so lest the search engines deem it unworthy. There are times when crafting the perfect headline may take as much time as writing the release, itself.

Writing 229

Writing Engineering Study Course 229

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Deirdre Breakenridge

OCTOBER 6, 2017

I’ve been writing this book for years and it’s finally finished. This book would not be possible without the many mentors I’ve relied on over the course of my career in PR and marketing.

Communications 211

Communications Course Video Writing 211

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs.

Training 148

Training Social Media Video Employee 148

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Instagram has increasingly become an important social media tool, now let’s take a look at how to make it easier to use and to improve the quality of the content that you are posting. Fill the frame.

Instagram 109

Instagram How To Mobile Community 109