Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. Hopefully I could at least determine whether other customers were experiencing the same frustration. I was frustrated and concerned.

Small Business 108

Small Business Customer Service Facebook Retail 108

Cision

OCTOBER 10, 2015

If your brand met a customer’s expectations, strengthen the relationship by engaging with him or her on social media. Whether a customer writes a positive review on Yelp or posts a picture of your product on Facebook, reach out to show not only that you care, but also that you’re paying attention to their experience.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Facebook rolled out its Messages for business pages this year. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Take the time to do that now.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Are they getting twice as many Likes from their Facebook posts? Are they using ads to promote their posts on Facebook? Images: steve p2008 , John Goode ( Creative Commons ).

Social Media 120

Social Media Real Estate Media How To 120

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 160

Instagram Technology Resources Employee 160

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ). Instant Feedback.

Consumer 120

Consumer Video Customer Service Twitter 120

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. Monitor social media channels (X, Facebook, Instagram, LinkedIn) for mentions, comments, and trends.

Reputation 104

Reputation Publicity How To Marketing 104

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. Case in point: Brands like Microsoft that use Reddit as a customer service channel. So, as a brand, you need to get creative.

Social Media 121

Social Media Reddit Pinterest Communications 121

Shift Communications

MAY 25, 2017

One cluster might be customer service issues. Machine learning could automate a substantial portion of this drudgery, freeing up staff to be more creative or spend their time obtaining new coverage, rather than reporting on past hits. We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Think of it as a customer service platform first, and a marketing platform last. Check out Facebook, Instagram and Pinterest first. Wow , right? I command it!

Social Media 100

Social Media Media Facebook Pinterest 100

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Considering that Facebook started 14 years ago, this really isn’t far away. Second, we overestimate the power of the human touch. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Social Media Internal International 78

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Silence is often the best option, once you are sure it is actually a troll and not a customer.

Social Media 100

Social Media Groups Community Construction 100

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. They host regular Facebook Live Q&A sessions on various medical topics. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

FEBRUARY 27, 2013

Sure, they hire us for our strategic smarts , and creativity, and perhaps a number of other reasons… but also because they think we’ll work well with them. Twitter Facebook Google+ LinkedIn The Client Covenant. Because that is, in part, why they hire us. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

LinkedIn 103

LinkedIn Customer Service Report Google 103

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Image: rubyblossom. So don’t do that.

Tools 105

Tools Google Twitter Facebook 105

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

SEPTEMBER 6, 2012

Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. The social media outlet people use varies (Facebook, Twitter, etc.) You can make a living out of a truck; and you’re going to be exhausted at the end of the day, physically, mentally and creatively.

Twitter 79

Twitter Social Media Interviews eBook 79

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Facebook. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Social commerce revolves around meeting your customers right where they hang out. The convenience? Impeccable.

Social Media 87

Social Media Media Mobile SEO 87

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Comment as pts moderator pepcoandDChater Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 69

Social Media Media Skype Energy 69

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 113

Interviews Publicity Technology Social Media 113