5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Customer service and Chatbots (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

OCTOBER 2, 2015

Write more, speak more, publish more. Service is the new social. Exemplary customer service will never go out of style. What makes amazing customer service? Leverage social media channels to pay attention to what’s being said about your business, then meet your customers’ needs and address their concerns.

Facebook 120

Facebook Customer Service Social Media Meeting 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). Rightfully so. The message is the bulk of the work. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can connect with influencers and write a guest blog post. We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. For many companies, their social media presence also doubles as customer service.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. Encourage employees to talk about what they do to highlight your brand’s quality customer service, culture or additional benefits. Images: Britt Reints , Michael Sonnabend , Tim Pierce ( Creative Commons ).

Social Media 120

Social Media Media Employee Reputation 120

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. But the problem (probably) isn’t the writing. But even in that black hole of customer insights , consider these four pieces of SEO advice to build a stronger foundation for your content.

SEO 52

SEO Engineering Writing How To 52

Landis PR

JANUARY 23, 2023

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. This response was SO much better than, “you’re welcome”!

Customer Service 98

Customer Service Writing Employee Communications 98

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Bad Pitch Blog

DECEMBER 15, 2014

I''m creative! But you should know that people are composing auto complete song lyrics and getting robots to write fiction. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience. If you''re anything like me, you''re thinking. "I''m

Newspapers 77

Newspapers Customer Service Google Journalism 77

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 113

Interviews Publicity Technology Social Media 113

Stern + Associates

DECEMBER 8, 2022

Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process. By using its natural language processing capabilities, the program streamlines the writing process and generates compelling content for press releases, social media captions, marketing newsletters and more.

Blogging 62

Blogging Technology Writing Customer Service 62

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Looking for an agency partner that can both bring creative ideas.

Advertising 61

Advertising Advertising Social Media Twitter 61

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Fuel

JULY 2, 2024

With the rise of AI writing tools for press releases like ChatGPT, Claude and more, it’s now possible to generate press release drafts more efficiently than ever. Writing the Headline for Your Press Release While ChatGPT can help with the body content, I find that it often struggles to generate concise, punchy headlines on its own.

Writing 52

Writing Pitching Tools Case Study 52

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: rubyblossom.

Tools 105

Tools Google Twitter Facebook 105

Wadds Inc.

DECEMBER 1, 2023

It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated.

Publicity 52

Publicity Insurance Insurance Education 52

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Image: Twenty20 via Pexels, Creative Commons CC0. So, talk to your clients!

Content Marketing 58

Content Marketing Marketing Branding Brand 58

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. How could such a busy person find time to meet so many people? Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Social Media 69

Social Media Media Skype Energy 69

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Google Tools 65

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Test it out by writing to m.me/cisionglobal What could be more customer service-y than an unsolicited autoresponse? Improved Comments Plugin. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

FEBRUARY 12, 2019

2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like…. Follow the Ready North team.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

Case Study 40

Case Study Study Training Small Business 40

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. Write about the thing, not the keyword string. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

AUGUST 31, 2016

You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. How to Level-Up Your Writing and Make it Ludicrously Spectacular. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Writing tips to help you make the most of the only thing people really read. Managing your online reputation. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45