Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

Communications Conversations

NOVEMBER 3, 2014

On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes. Why can’t brands pull off that same level of human-ness and creativity during the holidays? Stock photography AND a product sell job? Short answer: They can.

Instagram 90

Instagram Branding Brand Creativity 90

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To work successfully for your company’s needs, a PR agency needs to know up front all about your PR needs, your expectations and definition of success, and, importantly, budget. As with hiring employees, an agency can look good on paper or in presentations, but have some fatal flaws that go unseen until deeper in the relationship.

Energy 136

Energy Agency B2B Leadership 136

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Communications Conversations

OCTOBER 10, 2018

Take a peek at this salary survey from The Creative Group. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. You notice social media specialist and social media manager listed–but not social jobs above that. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee Internal 133

Cision

MAY 14, 2015

There is a definite trend towards podcasting, video integration and live video streaming. This is causing marketers to have to step out of the box and build strong relationships with their creative director and get more comfortable with real-time and less scripted content creation. Want tips for activating employees on social?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. Comment: I definitely believe there’s a halo effect of PR in advertising. Be smart about it.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Talk to Us !

Survey 107

Survey Marketing B2B Content Marketing 107

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. Other interesting statistics: Agencies say creative.

Survey 82

Survey Corporate Communications Financial 82

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations?

Strategy 122

Strategy Employee Writing Industry 122

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. Maybe we ought to replace working hard with being reliable, savvy, creative, resourceful, engaging and so on. For many organizations, there is a direct correlation between employee retention and client retention.

Employee 92

Employee Corporate Agency Resources 92

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. One of the major gaps I’ve seen lately relates to human resources, of all things.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. That definition may sound simple, but generating quality leads is complicated. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Brands today are built on social. They also need amplification.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

OnePitch

OCTOBER 4, 2022

So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it. I will tell you, one of the things that’s interesting about how our inboxes work these days is I’ve had, even in my short time here, employees who have come and gone.

Pitching 98

Pitching Education YouTube Report 98

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. From goal setting to audiences to supporting with content creation, Accelerate claims to support with it all – definitely one to explore in Q4.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Solo PR Pro

JANUARY 21, 2020

This is the work where we show our worth, from strategic thinking to creative development. How do you keep those creative juices flowing? Mitchell Cohen, Dealer Principal of Workspace Group (WSG) in Toronto has some definitive ideas on the need for a proper chair. Heads Down Thinking. Consider a sit-to-stand desk.

Skype 78

Skype Radio Creativity Groups 78

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table?

Tools 74

Tools Marketing Advertising Advertising 74

Communications Conversations

NOVEMBER 20, 2017

I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. This group was developed two years ago after seeing how engaged our employees already were on social media and that they were talking about the brand without even being asked. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Ask yourself: What is my elevator pitch?

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 113

Interviews Publicity Technology Social Media 113

ISEBOX

SEPTEMBER 8, 2016

But definitely ageing. A new CEO – if I’m not an employee or stockholder, don’t care. A video of the new CEO Undercover Boss style, meeting employees, seeing the old coffee machine needs an upgrade, and shaking hands – fun. Ok, maybe it doesn’t suck. Anyways… “Inbound?” Losing sleep.

Infographics 105

Infographics Software Video Employee 105

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. I learned a ton—there was no money, so I learned to be creative,” Jen explains. No stranger to change, Jen grew up moving a lot. Sharing her knowledge.

Meeting 81

Meeting Radio Travel Television 81

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. The 24/7 chatter about your brand on external sources, now it’s just definitely isn’t it, you can’t be in communications or marketing and not be on top of that.

Media 202

Media Storytelling Technology Data 202

PR Matters

JANUARY 12, 2018

This is often invaluable when adopting the viewpoint of journalists/the media, customers and employees, but it works just as effectively when representing any stakeholder group or individual. Do Be: Passionate, creative, engaging and sincere in your communications efforts. And, to end on one more positive point: 23.

Reputation 133

Reputation Construction Writing Communications 133

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. In many cases, that holds true.

Case Study 110

Case Study Marketing Study Content Marketing 110