Remove Creativity Remove Demo Remove Measurement Remove Storytelling
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86
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9 Things A-Plus PR People Have in Common

PRSay

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. They are innately creative.

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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently - Strategy

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Whether it’s increasing brand awareness, enhancing engagement, driving sales, or even experimenting with new storytelling formats , having clear objectives will help guide your content creation.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52
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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. What’s your best tip for measuring PR?

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Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246
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How to Integrate Business Management Tools to Streamline Your PR Workflow

Burrelles Fresh Ideas

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. Which tools are leading to the most conversions?

Tools 75