This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?
Here are some ideas: For productlaunch announcement, create productdemo video. For company launch, take a tour of your facilities. Many brands see even more clicks when they include more than one, such as a logo image, product photo and video. If you’re announcing media coverage, share the video interview.
It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, productlaunches, and content marketing promotions out there. Find a newsworthy story angle.
Before discussing this issue further, video content can be in many forms, including productdemos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?
Influencers, advocates and even ambassadors are not only used in campaigns or productlaunches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO. However, the context, situation and relationship with the influencer all have to be taken into consideration for each crisis.
Productdemos. Productlaunches. You’re really only limited by your own creativity. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Streaming live events. Takeovers by influencers.
On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, productlaunch plans, etc.), Did a client see a social media post about a new productlaunch, thus read the full press release and ask for a productdemo?
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new productlaunch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content