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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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23 Digital PR Examples and Strategys That Work Today

Buzzstream

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

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State of Digital PR Report (2025)

Buzzstream

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71
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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].

Training 100
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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].

Training 100