This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
Within DigitalPR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digitalPR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Newsjacking should be a key tactic in any approach to digitalPR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digitalPR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. The post Best PR Stunts, Fails and Learnings of 2023 – Part One appeared first on Landis PR.
Sound PR is modeled around four core business divisions: PR & DigitalPR Social Media Content Creation Events Top 3 advice for foreign companies navigating the communications environment in Italy Navigating the media and communications landscape in Italy requires understanding its unique dynamics.
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.
In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. Ruth Barrett , Head of Content and DigitalPR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.
Any former journalist who has leaped into digitalPR immediately gets my attention. We do a lot of filming. DigitalPR. Do you think having a background in journalism is necessary to be a good PR? We’ve also spent a lot of time focusing on the outreach element of digitalPR. Vince: Nice.
That DigitalPR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc.
To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Use Creative Workshops for Ideation Don’t skimp on brainstorming.
What is your principal fault as a PR practitioner? I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. What is your favourite occupation in PR?
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content