Creativity Digital PR Film 
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Buzzstream
JUNE 16, 2021
That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. new films or TV shows, casting decisions, etc); and a lot of gossip – who’s dating who, who’s arguing with who, etc.
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Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Answer the Public.
Buzzstream
DECEMBER 15, 2021
Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
Buzzstream
JANUARY 30, 2020
Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.
The Proactive Report
FEBRUARY 13, 2016
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
The Proactive Report
FEBRUARY 13, 2016
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
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