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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179
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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Once ‘matched’ a chat will open and you can work together to set up that interview. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along. .

Mobile 306
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Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!).

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Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” Over fifteen minutes, she interviews researchers in fields of mind wandering and boredom (who knew there were such specialties?!!).

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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

That’s according to a new report by a creative consulting shop called Prophet. The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The sample was about evenly split between B2B and B2C.

Study 148
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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. You can also get creative with “new.” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Those are all topics that interest local media.

Publicity 331
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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Youre not alonebut thankfully, AI can help.

Trends 104