Sword and the Script

FEBRUARY 3, 2018

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. It’s alwo the reason why I’m prone to say PR people are the best-kept secret in content marketing. There is a deluge of content.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. His creativity is out of this world so we’re taking notes!

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. eBooks : eBooks offer content in a very long format which is often packed in a PDF. Releasing an HTML version of your eBook will allow you to embed videos, audio and other types of content. But don’t get too promotional.

Infographics 120

Infographics eBook Content Marketing Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Polaris

NOVEMBER 24, 2014

It’s not appropriate to request creative ideas on spec. If your company is looking for a marketing and PR firm, download our free eBook, How to Avoid 7 Common Mistakes Companies Make When Hiring a Marketing & PR Firm. By following this process, you should be able to reduce your shortlist to 2 firms. 5: Put them to the test.

Marketing 168

Marketing Policies Agency eBook 168

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Waxing UnLyrical

JANUARY 28, 2013

Marketwire and TheCommunityManager.com asked community managers about what they do, how they do it, and where they see the future of community management going… and then put all the answers together in an eBook. ” (also on lessons learned) ~ Ebony Hillsman, The Creative Protocol. Have a read through the entire ebook.

Community 104

Community eBook Social Media Customer Service 104

Cision

SEPTEMBER 3, 2015

Bonus Tip: If you sell ebooks or other informational products online, you can use a tool like Zapier to automatically create a contact in your email list from your customer data. PhotoArt , GotCredit ( Creative Commons ). So while you work, sleep or vacation, you can be sending out emails to new subscribers. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

Sword and the Script

SEPTEMBER 17, 2024

Cultivating customer relationships for personalization DesignRush , a B2B marketplace for finding creative help, has found focusing on strengthening customer relationships has been fruitful, according to Gianluca Ferruggia , the company’s general manager. Timing and personalization are everything.” * * * What ideas are working for you?

B2B 147

B2B Marketing LinkedIn Video 147

Solo PR Pro

FEBRUARY 3, 2015

Free ebook: “Get It in Writing!”. The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. Founder of Solo PR PRO & #solopr chat. Kellye Crane. Getting Started'

Infographics 40

Infographics Creativity eBook Education 40

PR 20/20

NOVEMBER 18, 2022

The best part about CTAs is that you can make them as creative as you wish. Both accomplish the same task but adding a creative spin can help your company's personality shine through. Alongside being creative with your copy, you can also get creative with the execution. Ebooks and presentations. Get my free demo.

Marketing 80

Marketing eBook Creativity Social Media 80

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

FEBRUARY 20, 2023

Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 78

B2B eBook Survey Report 78

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. Creative body copy that explains what the offering is. First, what is a landing page? These elements include: An attention-grabbing headline. Event registration.

eBook 69

eBook Tools B2B Examples 69

Doctor Spin

OCTOBER 16, 2024

Learn more: The Norman Axiom Subscribe and get a free ebook on how to get better PR ideas. Learn more: The Paradox of Prominence Subscribe and get a free ebook on how to get better PR ideas. there will always be Normans out there). If the paradox of prominence is the question, then Norman is the answer. Thanks for reading. Ashmore, R.

eBook 52

eBook Journalism Analytics Privacy 52

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

eBook 71

eBook Exercises Employee SEO 71

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 137

Tools Publicity Measurement SEO 137

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

DECEMBER 6, 2016

They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. This means the burden of creating more content, at least in part, could be solved with a little creative effort. Most B2B marketing organizations don’t do this enough.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. My #PRstack is free and distributed under a Creative Commons license. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity.

Tools 60

Tools eBook SEO Blogging 60

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Doctor Spin

JANUARY 2, 2024

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Strategic Change, 16, 127–136. Build trust and support.

Strategy 52

Strategy eBook Journalism Resources 52

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Contently - Strategy

OCTOBER 4, 2023

There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. We make sure that if we’re doing a webinar, we want the topic to be something that will lend itself to an eBook for the following quarter.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Banking 85

Banking How To eBook Infographics 85

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. It sounds like a lot of work involving a lot of people.

Writing 73

Writing eBook Case Study System 73

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. However, you can still attract top talent by being creative with your compensation package. Solo PR Pro – Knowing When to Hire Help. Is it time to hire help? This quick graphic will walk you through the decision process. SBA: Hire and manage employees.

Employee 87

Employee Small Business Resources Insurance 87

PR 20/20

JULY 11, 2017

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43

eBook How To Pinterest Examples 43

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". Get creative. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one.

Strategy 76

Strategy eBook Fashion Consumer 76