ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Communications Conversations

JUNE 9, 2022

2 – Engage employee audiences with polls. Seems like a big miss considering the wonderful feedback loop it provides–especially among the employee audience. Why couldn’t you create a poll a quarter for your exec to share on LinkedIn that specifically targets that employee audience.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Brand Branding Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values. As a result, we’re an entrepreneurial group. ” They take this mantra seriously.

Agency 353

Agency Communications Marketing Leadership 353

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120

Employee Consumer Banking Local 120

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Listen to your employees. Explore ways to be creative and innovate. To be ‘too busy to really think’ is dangerous and pivoting is not easy.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But the conflict typically runs deeper. A PR sensibility can help ensure both.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

Deirdre Breakenridge

JANUARY 6, 2020

We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst.

Video 352

Video Journalism Education Resources 352

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. And they have to understand the needs of their employees.” Several years ago, her organization surveyed its employees. “We How’s your kid doing? “Let

Company 68

Company Employee International Internal 68

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 25, 2021

But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. A small agency will typically offer a faster rise through the ranks than a larger firm, because those ranks are thinner.

Agency 361

Agency Mobile Meeting Sports 361

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Collectively we face a tinderbox moment, inside and outside the workplace. Nerves are frayed.

Employee 156

Employee Crisis Reputation Creativity 156

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 85

Employee Small Business Resources Insurance 85

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

5W PR

JANUARY 4, 2020

Don’t allow employees – even contracted janitors – to find out about the change in the news. Prepare everyone involved with the company to ensure the process is smooth and is supported by employees and partners. Companies must reassure employees. Get Creative Juices Flowing. Don’t Give up Everything.

Brand 148

Brand Branding How To Employee 148

PRSay

MAY 2, 2023

Flexible work environment Ever since our country was shut down during the pandemic, companies have realized how much work employees can do from home. A physical office that employees can come to when needed is important to have. A hybrid job is the best option. But some people like to work alone. Photo credit: treecha ]

Energy 202

Energy Employee Insurance Insurance 202

Agility PR Solutions

OCTOBER 26, 2022

As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.

Creativity 78

Creativity Communications Employee Agency 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. Allow the agency creative freedom. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Branding 284

Branding Brand Small Business Retail 284

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. As Gallup writes, “Employees are consumers of the workplace.

Internal 139

Internal International Communications Strategy 139

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. How are its employees treated? What does it value?

Marketing 173

Marketing Creativity Storytelling Privacy 173

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Inconsistency leads to confusion and loss in credibility.

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. With no boundaries, everyone wins. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172