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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Releasing Ideation: How to get creativity flowing that eventually leads to the EUREKA moment | Business Wire Blog

Business Wire

For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

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SCAM WARNING: Fraudster ‘Marcus Donovan’ Impersonating Creative Agencies to Steal Money

Prohibition

Over the last few weeks, Ive personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agenciesincluding Prohibition PR and Trio Media. They are NOT real employees. ” How This Scam Works They create fake profiles pretending to be agency employees.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Big tech companies are reporting fat margins, and then laying off thousands of employees.

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10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. So, here are the top 10 ways employers can show their appreciation to the people who matter most – rank and file employees. A change of scenery can sometimes help spark creativity.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

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