Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 105

Policies Energy Government Crisis 105

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 113

Groups Employee Ethics Strategy 113

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee 62

Employee Leadership Exercises Mobile 62

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies? A long, arduous RFP process only proves a PR firm is good at administrative tasks. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”

Energy 141

Energy Employee Creativity Consumer 141

PR in High Definition

NOVEMBER 30, 2023

A quiet environment where you become lost in your own thoughts is important to let creative thinking flow. In that case, maybe we should drink more coffee because sometimes, and for all the right reasons, we need that extra burst of energy! Or maybe we should commit and focus on just one resolution that will last all year.

Exercises 71

Exercises Employee Energy Communications 71

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

MARCH 8, 2021

So, find folks who not only get the work done, but bring some positive energy! That hard-to-define spark of gelling with someone is important— you can find yourself being more creative, productive and satisfied with your work. Think creatively about subcontractor roles. Help for low-level tasks may be what you need.

Energy 96

Energy Policies Creativity Training 96

Mindful Marketing

NOVEMBER 2, 2024

The 60-second spot shows an utterly incompetent employee, Warren, typing this message into his iPhone 16: “Hey, J, this project might need a bit of zhuhzing. As an art appreciator, she wants to feel a connection with the artist, which comes from seeing energy, spontaneity, and individual interpretation in the work.

Writing 115

Writing Technology Ethics Course 115

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. It takes rationality but little creativity to design an argument using conventional rhetoric.”. Give our services a try.

Storytelling 116

Storytelling Examples B2B Chemicals 116

Waxing UnLyrical

APRIL 5, 2018

This creates a reciprocal, positive outlook of your company and your employees. Create an employee advocacy cohort. This puts the efforts directly in your employees’ hands by having them organizing the larger group, suggesting collaborative efforts and keeping everyone organized and upholding the mission of your company.

Nonprofit 60

Nonprofit Community Employee Energy 60

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. in any time zone, occasionally I have to ask my employees to be available after hours.

Energy 28

Energy Employee Creativity Exercises 28

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Former President, Omnicom PR.

Energy 52

Energy Groups International Internal 52

PR in High Definition

SEPTEMBER 26, 2018

For sure you need to manage your work-life balance to keep your energy levels as high as possible and your stress levels as low as possible. Recruit your social media army, learn about amplification, employee advocacy and social selling. RELEASE your creative energy. Marketing is a never-ending and a tough role indeed.

Energy 48

Energy Course Creativity Web 48

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! The truly successful people in healthcare PR are those who see obstacles as opportunities to forge new paths.

Healthcare 266

Healthcare Analytics Agency Trends 266

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 143

B2B Trends Video Course 143

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel.

How To 111

How To Transportation Content Marketing Healthcare 111

Maxim Behar

APRIL 14, 2024

Does your creative process involve any research phase, and if so, what does it include? I return home late, full of energy and impressions from these meetings. I don't know of any public figure who takes their social media publicity creatively and seriously. So, I don't choose the topics; rather, they choose me to describe them.

Writing 59

Writing Social Media Meeting Facebook 59

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Focus on employee education and advocacy. Get creative with compliance. Focus on employee education and advocacy. Trust me.). Conclusion.

Financial 108

Financial Industry Report Insurance 108

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Be creative. It used the word “repositioning” over and over instead of discussing why it had to fire employees. You’ll have more success.

Writing 118

Writing Newspapers Report Data 118

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Way back in 2011, some employees at HubSpot had an idea. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. This personality has a point.

B2B 74

B2B Content Marketing Trends Marketing 74

Shift Communications

AUGUST 13, 2015

I love problem solving and getting teams and RFPS organized, so that’s where I focus most of my energy. Your clients will ask you to keep turning up the heat on creativity. Any junior employee who’s missed a speaking or editorial calendar deadline that was a shoe – in knows what I’m talking about. Don’t Stop Reading.

Construction 60

Construction Fashion Energy Employee 60

Communications Conversations

NOVEMBER 14, 2018

I work with fair, kind and reasonable people who give me room to be creative and contribute to the business. I have found that being a full time employee gives me an opportunity to be fully entrenched in the business versus trying to balance the selling with the doing. A: The people. Any career highlights that truly stand out?

Energy 60

Energy Agency Insurance Insurance 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Learn to recognize when it’s best to ignore their comments so you can focus time and energy on more constructive communication. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

SEPTEMBER 28, 2021

And I think one of the exciting things about working with other people is that energy burst you get from the collaboration, and that you learn from each other along the way, which is another great way to expand your experience.” Being able to let go like that really frees you up to be more strategic and creative.

Writing 72

Writing Energy Social Media Examples 72

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there. it's completely different. Nothing more.

Education 52

Education Meeting Course Creativity 52

Waxing UnLyrical

FEBRUARY 5, 2013

Content that inspires high-energy emotion like awe, anger, or anxiety. An active Facebook wall creates the kind of social proof you need to show creativity and authority. Highlight new business locations or employee hires. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 99

B2B Facebook Community How To 99

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. What have you seen lately? That’s a good question. At least initially. And I agree with you.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true.

Case Study 110

Case Study Marketing Study Content Marketing 110

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. As significant as these consumer outcomes are, there’s another consequence of the company’s strategy that’s equally important: the impact on employees.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. What else can we do to get more diverse people and viewpoints in our industry?

Sports 113

Sports Retail Local Report 113